Viacom18 launched its new campaign film today for the ongoing two-Test match series against Bangladesh. Titled “The Neighbour’s Plea,” the film playfully references Bangladesh’s recent success in sweeping the Test series against Pakistan on their home turf, setting the tone for the current matches.
The film depicts Pakistan grappling with the aftermath of that loss and now hoping for India to defeat Bangladesh as a form of revenge. The prevailing mood across Pakistan is one of frustration and anger over the defeat. Presented in a ‘talking heads’ style, the film features various Pakistani fans, cricket experts, students, and club cricketers pleading with India to win the series, offering their unwavering support.
Campaign :
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