MUMBAI: Quick commerce platform Swiggy Instamart is back with another digital film featuring Bollywood star Juhi Chawla, in collaboration with the creative agency ‘Moonshot’. The film emphasises Swiggy Instamart’s promise – anything the consumer wants can arrive at their doorstep in just minutes!
In the film, a young man types “Chawla” on Swiggy Instamart. The scene cuts to actress Juhi Chawla, who is preparing for a shoot in her vanity van when she leaves with delivery partners. The result is Juhi Chawla arriving at the customer’s doorstep, only for everyone to realise that the customer meant to order “chawal” (rice). The typo is quickly resolved, and the customer gets a packet of India Gate rice, a partner brand of Swiggy Instamart. The film is an attempt to reinforce the brand’s message: “You name it, and it comes to your doorstep.
Mayur Hola, VP, marketing, Swiggy stated, “This film is a lighthearted way to showcase the remarkable speed and versatility of Swiggy Instamart. By turning an ordinary ordering mistake into a funny and memorable moment, we highlight our commitment to delivering anything our customers need with notable efficiency and a touch of humor. At Swiggy Instamart, we ensure that from gadgets to groceries—whatever you ask for, reaches you promptly.”
Devaiah Bopanna from Moonshot said, “By using the comical scenario of swapping Juhi Chawla for chawal, our aim was to showcase the promptness with which Swiggy Instamart ensures anything and everything that the users need reaches them instantly”
Conceptualised by Moonshot, the film looks to highlight what the platform’ says is its ability to deliver anything the consumer desires– from puja essentials, electronics and appliances to skincare, groceries, and even toys – fulfilling all your needs with a single tap.
Watch the film here:
