MUMBAI: Krafton India has announced its latest collaboration for Battlegrounds Mobile India (BGMI) with Grammy-winning electronic musician, Alan Walker. As part of the ‘Be A Hero’ Campaign, BGMI players will be welcomed in the game’s lobby by the Norwegian DJ and music producer’s track ‘Hero’ kickstarting from the 3.4 update which goes live today, creating an immersive gaming experience.
The inclusion of Alan Walker’s ‘Hero’ aims to reignite the emotional connection that players have with his music explains the company. Its uplifting message of resilience aligns with BGMI’s ethos of overcoming challenges. By reintroducing this track as lobby music, BGMI is looking to not only elevate the in-game atmosphere but also rekindle the passion of long-time players, while inspiring both new and veteran users to embrace their inner hero in the battlegrounds. With his music, players will experience the thrill of adventure and self-empowerment, whether chilling in the lobby or diving into matches added the company.
Furthermore, as part of this first time collaboration, players will be treated to in-game events and content.
Seddharth Merrotra, head business development Krafton India said, “We’re excited to work with Alan Walker to bring not just incredible music, but also a message of empowerment and self-belief to our players. BGMI has always stood for finding your tribe and standing up for yourself in tough situations, and through this collaboration, we want to inspire players to keep fighting and keep believing in their abilities.”
Walker said, “I’m thrilled to collaborate with BGMI, India’s most loved mobile game and bring my music to such a passionate community. Music and gaming have always been a big part of my life, and I hope my tracks can inspire players to overcome challenges and chase their dreams. This collaboration is a dream come true, and I can’t wait to see how fans connect with it.”
