National: Tute Consult, a prominent independent communications agency, has appointed Nimoli Shah as Director of Luxury and Business Head for its influencer vertical, Tribe. With a wealth of experience in the luxury, fashion, and lifestyle sectors, Nimoli will enhance Tute Consult’s luxury offerings and expand its influencer marketing division.
Bringing over 15 years of experience, Nimoli has held key positions with major brands. She previously served as Business Head at SchbangMMaximise with Masoom Minawala, and has worked at Weber Shandwick, Ogilvy, and Wizspk PR. In her new role, she will oversee Tute Consult’s luxury practice, providing strategic insights and creative solutions for clients in this premium market.
As the Business Head of Tribe, Nimoli will lead the agency’s influencer marketing division, focusing on innovative strategies that connect brands with influential voices in the digital space. Her background in collaborating with creators and luxury brands, along with her understanding of the evolving digital landscape, will greatly contribute to Tute Consult’s integrated communications approach.
“I am thrilled to join Tute Consult, an agency that has consistently delivered innovative and impactful work for its clients. While I look forward to collaborating on some remarkable campaigns, it is Komal Lath’s visionary leadership that truly inspires me. I am grateful for the opportunity to work alongside her and the talented team at Tute as we collectively strive to achieve new milestones. I am eager to bring my experience and dedication to delivering outstanding results for our clients and to contributing to Tute Consult’s continued growth and success”, said Nimoli Shah.
Komal Lath, Founder of Tute Consult added “Having started as one of the earliest movers to recognise the power of the creator economy, we have come full circle after a decade to hive that off as a separate division with the burgeoning demand at Tute Consult as ‘Tribe’. On the other hand we have been working with some fabulous luxury and hospitality brands and we foresee substantial growth in that segment too. Both these areas need nuanced strategies and services leading us to start with dedicated verticals.
Nimoli’s joining us, therefore, comes at a great time. Her extensive experience and deep understanding of the luxury and influencer marketing landscape will be invaluable to our team. We are confident that her leadership will drive significant growth and innovation within these areas.”
