Mumbai: Agilus Diagnostics, a diagnostic company, has appointed acclaimed actor Anil Kapoor as its official brand ambassador. Following the launch of its new brand identity in 2023, this collaboration will further solidify Agilus’ positioning and enhance customer engagement throughout India.
Anil Kapoor, a legendary actor celebrated for his timeless charm, commitment to fitness, and lasting influence in the film industry, embodies the core values of Agilus: integrity, trust, and excellence. His image aligns perfectly with the company’s mission to promote a healthier India through advanced diagnostic services, making him an ideal representative as Agilus strengthens its connection with customers nationwide.
Speaking on the association, Anand K, Managing Director & CEO of Agilus Diagnostics Ltd., said “We are thrilled to welcome Anil Kapoor to the Agilus Diagnostics family. His dynamic and evergreen image aligns perfectly with our commitment to delivering high-quality diagnostic services that empower individuals to lead healthier lives. Agilus Diagnostics is more than just a provider of routine and preventive tests. While we lead in preventive care, what truly distinguishes us is our focus on specialized testing driven by advanced diagnostic technologies. This partnership marks an exciting chapter in our brand’s journey, and we are confident that Anil Kapoor’s association will significantly enhance our brand visibility and customer engagement.”
Anil Kapoor shared his excitement about the collaboration, stating, “I am honoured to be associated with Agilus Diagnostics, a company playing a vital role in enhancing diagnostics and wellness across India. Agilus Diagnostics has been a trusted diagnostic partner for me and my family for many years, making this partnership even more special. Their commitment to innovation, cutting-edge technology, and compassionate customer care sets them apart, helping millions of people in India and internationally prioritise their health. The upcoming campaign, ‘Khudko test karteraho’ (Keep Testing Yourself), encourages people to take proactive control of their health—a message I deeply resonate with. Together, we will inspire more individuals to make regular health check-ups a priority, empowering them to care for their well-being and that of their families.”
Piyush Jain, Chief of Marketing and Digital at Agilus Diagnostics, shared his thoughts on the collaboration, stating: “This partnership is a perfect fit: a legacy actor joining forces with Agilus, a legacy brand in diagnostics with over 29 years of excellence, a network of 410+ labs, 4,000 customer touchpoints, and a presence in more than 1,000 cities. Anil Kapoor’s commitment to health and fitness perfectly aligns with our campaign tagline, ‘Khudko test karteraho.’ We believe this association will greatly enhance brand recall and strengthen our brand value. We are excited to launch our 360° campaign and look forward to the positive impact it will have on customer engagement and outreach.”
Created by Double Barrel Communications, the Big Idea stems from the insight that everyone encounters challenges in life, and confronting these tests directly leads to growth and resilience. “’Khudko test karteyraho’ will serve as a lasting brand statement. It’s an idea that can be expanded upon over the years,” says Neelesh Phadnis, Founder of Double Barrel Communications.
As Agilus Diagnostics embarks on a new phase in its brand journey, it combines its legacy of trust and innovation with Anil Kapoor’s timeless appeal and dedication to health, further reinforcing its status as India’s most trusted diagnostics brand.
