Bengaluru: Sugar.fit, a health-tech startup focused on managing and reversing Type 2 diabetes and pre-diabetes, has announced the onboarding of cricket legend Sachin Tendulkar as its brand ambassador and strategic investor. This collaboration is set to enhance Sugar.fit’s mission of revolutionizing diabetes care through a holistic, science-backed, and data-driven digital health experience.
With innovative, evidence-based treatment options, Sugar.fit aims to be a groundbreaking force in the fight against Type 2 diabetes. The partnership with Tendulkar is expected to amplify the startup’s outreach and effectiveness, aligning with his vision of promoting a fitter and healthier India.
Madan Somasundaram and Shivtosh Kumar, Co-founders of Sugar.fit, say, “We are deeply honoured to welcome Sachin Tendulkar as our brand ambassador and equity partner. His unwavering commitment to fitness and healthy living resonates with our mission. At Sugar.fit, we see the struggles of those battling diabetes every day, and it is our passion to help them regain control of their health. With Sachin by our side, we believe we can inspire more people to take charge of transforming their lives.”
Since its inception, Sugar.fit has made significant progress in delivering outcome-driven diabetes care solutions. The platform boasts over 51,000 paid subscribers, supported by a team of more than 100 doctors and 300 coaches. Notably, around 90% of users have reported a reduction in their blood sugar levels, while many have also decreased their reliance on medications.
In addition to its personalized coaching and medical support, Sugar.fit has launched a range of health products designed to aid blood sugar management. These include Sugar Control Atta, Sugar Control Rice, Diabetes Protein Powder, Sugar Control Juice, and Sugar Control Vinegar, all aimed at promoting overall health for the entire family.
Sharing his thoughts on the partnership, legendary cricketer Sachin Tendulkar said, “Sugar.fit is a brand that shares my vision for a fit and healthy India. Their aim to change how people perceive diabetes and help them take preventive or even curative care will certainly help to battle diabetes that affects millions in India and I am truly happy to be part of their mission. Together with Sugar.fit, I hope to inspire people to make lifestyle changes that can lead to a healthier India”.
This strategic alliance not only enhances Sugar.fit’s brand image within the digital health sector but also solidifies its position as a consumer-focused diabetes care brand. Tendulkar will serve as the face of Sugar.fit’s diabetes management program, further strengthening its commitment to providing effective and sustainable solutions for diabetes reversal and management.
With this innovative approach, Sugar.fit is setting new benchmarks in diabetes care, transforming the lives of thousands and paving the way for a healthier future.
