Mumbai: Sony India has announced the introduction of the ‘Cinema is Coming Home’ concept. The aim is to push its Bravia TV sets. It has the endorsement of filmmaker S.S. Rajamouli, this association promises to redefine how Indians watch movies at home.
Building on the decades of operating at the heart of the professional film production equipment development as well as film production and distribution, Sony is in a unique position that allows it to utilise its film industry, professional equipment, and consumer electronics experience with its pioneering Bravia television and Bravia Theatre home audio devices to create this seamless cinematic experience.
‘The Cinema is Coming Home’ concept the company explains is not just a product launch but a lifestyle transformation for movie lovers, allowing them to recreate cinema like experience in ttheir homes. This concept is important for three reasons, first and foremost is cinematic picture and sound. Thanks to advanced picture and audio technology in BRAVIA televisions, the company claims that consumers will now able to express a vividness and a sense of immersion that conventional televisions cannot.
Next is Studio Calibration, wherein collaboration with Netflix, Prime Video and Sony Pictures Core, we provide the picture quality as intended by their creators. Lastly, there is the film experience where BRAVIA incorporates cinema-derived technologies such as IMAX Enhanced and Dolby Vision and Atmos.
Sunil Nayyar, MD, Sony India said, “With ‘Cinema is Coming Home,’ we are bringing to life the filmmaker’s vision in the most authentic way possible. Our BRAVIA products are designed to deliver the ultimate cinema experience, combining dazzling picture quality with immersive sound that resonates with the soul of movie enthusiasts”.
Rajamouli, acclaimed filmmaker, advocated Sony’s ‘Cinema is Coming Home’ concept, underscoring its role in providing a genuine viewing experience for film lovers. Partnering with Sony India,Rajamouli stresses the necessity of experiencing movies in their authentic form, asserting that the Bravia televisions enables audiences to fully engage with the magic and emotion of cinema from their own living rooms.
Rajamouli said, “I wholeheartedly endorse Sony’s ‘Cinema is Coming Home’ concept, as it resonates with my vision as a filmmaker. This concept redefines the home viewing experience, enabling audiences to truly immerse themselves in the authentic essence of cinema. With the new BRAVIA series, viewers can enjoy stunning picture quality and immersive sound, transforming their living rooms into a genuine cinematic haven. It’s not just about watching a film; it’s about experiencing the magic and emotion of storytelling in the comfort of home.”
Talking about the association, Nayyar added, “I am fully convinced that Mr. S.S. Rajamouli is the best person to effectively communicate Sony’s ‘Cinema is Coming Home’ concept to our customers.”
Sony added that the the flagship Bravia 9 series lead the line-up with Backlit MasterDrive and high peak luminance, contrast, and natural colours for a realistic viewing experience. This is paired with the newly launched Bravia Theatre Bar 8, Bravia Theatre Bar 9 and Bravia Theatre Quad. To increase customer brand recognition of Bravia and to help customers better understand products, it has introduced marketing names in addition to model names and has also changed the naming rules.
