Gurugram: In a significant milestone for the Indian sports industry, Shrachi Group, a leader in real estate for over 25 years, has formed a strategic alliance with OnTrack’s digital & entertainment arm, ODE, to reshape the future of sports in India. This collaboration aims to revolutionise Indian sports by combining Shrachi’s extensive infrastructure expertise with ODE’s innovative media asset management and monetisation strategies. The goal is to enhance the nation’s sports infrastructure, unite communities globally, and elevate the local sporting landscape to meet international standards.
As the Indian sports industry undergoes explosive growth, driven by substantial investments from sponsors, broadcasters, celebrities, and venture capitalists, this partnership comes at a crucial moment. By joining forces, Shrachi and ODE aim to capitalise on this momentum, delivering transformative changes that will shape the sporting experience for athletes, brands, and fans alike. Shrachi Sports take pride in hosting leagues like CFL, Paralympics, IFA Shield, Celebrity Cricket League, Indian Rugby Football Union along with glorified teams like Mohamadden Sporting Club & Women East Bengal Club for their yearlong tournaments in India. Apart from this, they also have their own team ‘ShrachiRarh Bengal Tigers’ which is part of big-ticket sporting activities happening round the clock in India, F4, Indian Racing League, Pro Panja League, Bengal Pro T20 League, Hockey India League, etc, followed by their team ‘Kashi Kings’ for Uttar Pradesh Kabaddi League, thereby exploring the regional nitty-gritties of sports.
“Building sports capabilities requires significant investment in infrastructure, which Shrachi is well-positioned to provide, thanks to our expansive real estate portfolio,” said Rahul Todi, Managing Director of Shrachi Realty. “We are excited to enter the sports arena and plan to invest INR 250-300 crore over the next two to three years to build state-of-the-art sports facilities and ecosystems.”
“Together with Ontrack, we will revolutionize Indian sports. This partnership will elevate sports in India, creating world-class facilities and unforgettable experiences for athletes and fans,” said Amitava Bhattacharya, Chief Business Officer of Shrachi Group.
Saugat K. Baanerjee, Director of Ontrack, highlighted the vast potential of this partnership: “Together with Shrachi Group, we will unlock the full value of their sports assets , transforming them into flourishing revenue streams while boosting brand visibility. Our partnership will not only enhance the sporting experience in India but also create substantial opportunities for brands to connect with a wide range of sports audiences and improve fan engagement.”
ODE brings extensive expertise in co-creating and monetising media assets across television, print, branded content, and premium intellectual property, in India and around the world. Through innovative asset management techniques and sponsorship strategies, this alliance will unlock additional revenue streams for brands and enhance returns on investment.
This partnership is not just about business; it’s about reigniting a passion for sports in India, creating lasting legacies, and delivering unforgettable moments for athletes and fans alike.
