MUMBAI: Simply Fresh, the flagship brand of BN Group, an edible oil manufacturer, has launched a brand film to celebrate the spirit of Durga Pooja. #HarLadkiDurga, the campaign pays tribute to Goddess Durga, who symbolises strength, courage, and female empowerment.
The video campaign looks to reflect the core message that every woman embodies the essence of Goddess Durga. It inspires viewers to recognise and respect women’s inner strength as they navigate life’s challenges with resilience and determination.
Kiran Giradkar, group CMO BN Group said, “Durga Pooja is a time to honour strength, courage, and resilience — qualities that every woman possesses. Through #HarLadkiDurga, we hope to inspire people to recognise and celebrate the goddess in every woman, respecting her dignity and integrity in all walks of life.”
This initiative aims to be a reminder to everyone that every woman, in her unique way, reflects the power of Maa Durga, and we must uphold their respect and honour. The campaign has been rolled out across platforms, including Instagram, Facebook, LinkedIn, YouTube, and X.
