New Delhi: Vivanta, part of the Indian Hotels Company (IHCL), has announced its selection of VUI Live as the digital marketing agency for its Katra property near Vaishno Devi. This partnership aims to revitalize the hotel’s brand and enhance its marketing strategy in an increasingly competitive landscape. VUI Live will assist in crafting innovative campaigns to elevate the brand’s visibility and engagement with consumers.
Under this collaboration, VUI Live will manage the hotel’s marketing initiatives across various digital platforms, including Facebook, Instagram, YouTube, and Google. The agency will create integrated campaigns that align with Vivanta Katra’s long-term vision, ensuring a cohesive message that resonates with its audience. With a multi-channel approach, the aim is to attract both regional and nationwide travelers.
Akash Manchanda, Co-Founder and Business Head at VUI Live, expressed enthusiasm about the partnership, stating, “We’re thrilled to be part of Vivanta Katra, Vaishno Devi’s transformation journey. By combining technology, creativity, and strategy, we are set to deliver impactful campaigns that resonate with current audiences while attracting new travelers. Our deep understanding of the hospitality sector and proven success will help achieve exceptional results.”
Since its inception in 2019, VUI Live has emerged as a prominent MarTech agency, recognized for its data-driven strategies and personalized client services. With a diverse portfolio that includes brands such as Borges, Anant Raj, Bhutani Infra, and SpringHouse, the agency has demonstrated its capability in delivering effective marketing solutions. The addition of Vivanta Katra marks a significant step in VUI Live’s mission to drive growth and enhance customer engagement across India.
