Mumbai: FCB Kinnect has announced the appointment of Yogesh Mani Pradhan as Group Executive Creative Director (West), reinforcing its position as one of India’s most creatively led integrated agencies. This strategic move aims to enhance the agency’s creative culture in a region that houses its largest brands.
Yogesh, previously an Executive Creative Director at Ogilvy, brings over two decades of experience in advertising, having worked with renowned brands such as Castrol, Mondelez, Bajaj Chetak, Adidas, Amazon, ITC Vivel, and more. His impressive portfolio features notable campaigns like ‘Truckasana’ for Castrol, ‘Sit Together’ for Cadbury Dairy Milk, and ‘Boys Don’t Cry’ for Vogue.
Rohan Mehta, CEO of FCB Kinnect & FCB/SIX India, expressed his excitement about the appointment: “I am thrilled to welcome Yogi to the Kinnect family. His extensive experience and mentorship will undoubtedly elevate our creative capabilities. Together with Neville Shah, they form a dynamic duo poised to deliver exceptional work for our clients.”
Neville Shah, CCO of FCB Kinnect & FCB/SIX India, added, “Yogesh brings great ideas and invaluable experience to uplift the quality and craft of our Mumbai office. I’m super excited to work with him again.”
In response, Yogesh Pradhan stated, “I look forward to cultivating a vibrant creative culture with the Mumbai team. I’m thrilled to be part of FCB Kinnect as we gather momentum towards becoming a powerhouse integrated creative agency.”
With this appointment, FCB Kinnect aims to continue its trajectory of creative excellence in the advertising landscape.
