Leading consumer durable brand Lloyd has unveiled two dynamic campaigns featuring Bollywood superstars Deepika Padukone and Ranveer Singh. The campaigns highlight the company’s latest innovations: the Novante IoT-enabled washing machine and India’s fastest ice-making refrigerator, which produces ice in just 29 minutes.
The Novante washing machine represents a breakthrough in laundry care, equipped with IoT capabilities for enhanced convenience. With smart features such as the Washing Genie, a wash program library, and voice command functionality, it simplifies the laundry process. The 5D Ultra Wash system combines five advanced features to deliver a hygienic and energy-efficient wash.
Alongside the Novante washing machine, Lloyd has launched a refrigerator featuring India’s fastest ice-making capabilities. Utilizing Rapid Cool Technology, it can deliver ice in just 29 minutes, making it ideal for festive gatherings and spontaneous celebrations.
To enhance brand awareness, the campaign has been conceptualized by McCann, telling two engaging stories featuring the power couple. In the first film, Ranveer is shown using the Novante washing machine to refresh a cherished garment of Deepika’s in preparation for a festive party. The second film showcases the refrigerator’s quick ice-making ability, ensuring drinks are chilled and ready to serve. These heartfelt narratives emphasize the care and attention required to maintain both a home and a relationship.
Building on last year’s successful ‘Khayaal jo ghar ko ghar banaye’ campaign, Lloyd’s latest effort beautifully captures the essence of festive celebrations and the joy of caring for loved ones through its innovative products.
Rajesh Rathi, Executive Vice President of Lloyd, expressed excitement about the new products, stating, “We are thrilled to introduce the Lloyd Novante IoT washing machine and fast ice-making refrigerator—game-changers in home durables. With the advanced 5D Ultra Wash system and 12i Sense technology, the Novante redefines convenience and innovation in laundry care. These launches exemplify our commitment to exceeding consumer expectations through exceptional performance and ease of use.”
Rohit Kapoor, EVP – Brand Marcom, Havells India Ltd, added, “Partnering with Ranveer Singh and Deepika Padukone for this campaign beautifully illustrates our products’ capabilities through relatable storytelling. This initiative resonates with our brand philosophy of ‘Khayaal jo ghar ko ghar banaye,’ aiming to deepen our connection with the audience while reinforcing the value of our products in enhancing everyday life.”
The comprehensive campaign is currently live and promoted across multiple platforms, including television, digital, print, outdoor, and retail visibility. It will be featured during high-profile events such as the India-Bangladesh series, women’s World Cup, GEC shows, movies, news, and regional channels, ensuring extensive reach and engagement.
