Singapore: AnyMind Group, a leading Business Process as a Service (BPaaS) company for marketing, e-commerce, and digital transformation, has announced key leadership appointments for the India and Middle East and North Africa (MENA) regions. Siddharth Kelkar and Aditya Aima, both seasoned industry professionals, have been appointed as Co-Managing Directors for India and MENA, effective immediately.
Kelkar and Aima will jointly spearhead operations for the India and MENA region, leveraging their expertise to drive business expansion, foster strategic partnerships, and enhance the company’s presence in these key markets. They will replace Rubeena Singh, who will be leaving AnyMind Group on October 15, 2024.
“We are confident that with Siddharth and Aditya’s leadership, we will be able to help even more businesses become borderless in what is a vast region that possesses great potential,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.
Siddharth Kelkar, with over 20 years of experience in the media industry, has worked across digital, print, and broadcasting mediums. Aditya Aima, with over two decades of experience, has held leadership positions in the ad tech, broadcast, and publishing industries.
“I’m excited to take on this expanded responsibility at a time when both India and the MENA regions are at the cusp of transformative growth in digital, marketing, and e-commerce landscapes,” said Kelkar. “We aim to drive innovation, empower businesses, and build deeper partnerships that will fuel long-term success for our clients across these key markets.”
“It’s an honor to co-lead the India and MENA regions, which present immense opportunities for growth,” said Aima. “With the rapid digital transformation happening across both markets, we are uniquely positioned to help businesses unlock their full potential using AnyMind’s integrated platform for marketing, e-commerce, and digital transformation.”
AnyMind Group entered the Indian market in 2020 through the acquisition of mobile advertising platform POKKT. The company’s wider suite of technology and operations covers the needs of brands, creators, and publishers through two broad spaces: Brand Commerce and Partner Growth.
