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Jyoti Samajpati joins Kotak Mahindra Bank as Executive Vice President

by MN4U Bureau
October 16, 2024
in People
Reading Time: 1 min read
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Jyoti Samajpati joins Kotak Mahindra Bank as Executive Vice President
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Kotak Mahindra Bank has appointed Jyoti Samajpati as Executive Vice President, a move that brings a wealth of experience from the consumer goods industry. Samajpati shared the news on her LinkedIn profile, highlighting her new role within the banking sector.

With over 17 years at Unilever, where she held several leadership positions, Samajpati last served as the Senior Global Brand Director for Closeup. Throughout her career at Unilever, she gained extensive experience across various segments, including foods, skin care, and personal care.

Samajpati began her corporate journey at Lowe Lintas in 2004 as a Planning Manager, before transitioning to Marico as a Brand Manager. In April 2007, she joined Hindustan Unilever, where she initially focused on the tea portfolio and subsequently managed the hair care segment for brands like Sunsilk. Her impressive trajectory also includes significant roles in skin care and special projects.

Known for her deep expertise in Marketing Management, Customer Marketing, Brand Architecture, Brand Equity, and Market Research, Samajpati’s appointment is expected to bolster Kotak Mahindra Bank’s marketing strategies and brand presence.

Kotak Mahindra Bank continues to strengthen its leadership team with professionals who bring diverse backgrounds and experiences, and Samajpati’s expertise is poised to drive innovative initiatives within the bank.

Tags: banking sectorbrand architectureBrand EquityCustomer MarketingJyoti SamajpatiKotak Mahindra BankMarket ResearchMarketing ManagementUnilever

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