Mumbai: Mint and Milk PR, a prominent boutique PR agency, is excited to announce its partnership with Naagin, India’s first homegrown hot sauce brand. This collaboration aims to elevate Naagin’s visibility and shape its communication strategy through strategic media outreach, influencer collaborations, and impactful campaigns.
Founded in 2019 by Mikhel Rajani, Arjun Rastogi, and Kshitij Neelakantan, Naagin is known for its bold hot sauces crafted from indigenous Indian chilies such as Guntur, Byadgi, Sankeshwari, Kanthari, and Bhut Jolokia. The brand’s commitment to authentic Indian flavors has earned it international accolades, and it has since expanded its product line to include pantry staples like Crispy Chilli Oil, Salsa, and Pizza-Pasta sauces. Naagin is also dedicated to sustainability, being a plastic-neutral brand with products available in over 700 premium outlets across India, and internationally through platforms like Amazon USA, Walmart Canada, and Carrefour UAE.
Mikhel Rajani, Co-founder of Naagin, commented, “As a brand born from our passion for Indian spices, we’re always seeking innovative ways to tell our story. Mint and Milk PR has a proven track record of working with brands that embody innovation and quality. We believe their expertise will help us reach new heights.”
Komal Rukhana, Co-Founder of Mint and Milk PR, added, “Naagin is a unique brand that marries the bold flavors of India’s diverse chilies with a strong commitment to sustainability. We’re thrilled to onboard them and share their story creatively and engagingly.”
This partnership marks an exciting new chapter for both Mint and Milk PR and Naagin as they work together to amplify the flavors and narratives behind India’s vibrant culinary heritage. The agency is eager to embark on this journey to elevate Naagin’s market presence and celebrate the brand’s boldness and authenticity.
