Mumbai: Paragon, a footwear brand, has unveiled its latest festive campaign, “Ek Kadam, Khushiyon Ki Ore,” in celebration of the vibrant spirit of Diwali. This year’s theme is an extension of the brand’s positioning, “Zid Chalte Rehne ki,” encapsulating the joy, togetherness, and high spirits that Diwali represents. The campaign invites individuals across the country to take a step towards happiness with Paragon by their side.
Emphasizing unwavering determination and the pursuit of passions, the campaign highlights Paragon as a steadfast companion on life’s journey. It showcases the brand’s new festive collection, focusing on comfort and style, while encouraging everyone to celebrate the festival of lights with renewed hope and warmth. Paragon aims to be the ideal partner for customers, offering footwear that embodies the festive spirit.
With creative collaboration from Turmeriq, Paragon’s Diwali campaign positions the brand as a reliable ally through life’s ups and downs, reminding individuals that brighter days are always ahead. Inspired by the essence of Diwali, the campaign promotes optimism and the pursuit of goals. It will be featured across digital and print platforms to maximize reach.
Sachin Joseph, Executive Vice President of Marketing and IT at Paragon Footwear, stated, “Through this campaign, we’re reinforcing Paragon’s commitment to being an integral part of every Indian’s journey, wishing them joy and celebrating with them. We provide a foundation of joy, comfort, and style that accompanies our customers through every festival and every step of their lives.”
The campaign will be prominently showcased across Paragon’s social media channels, including YouTube, Instagram, and Facebook, allowing audiences to explore the latest offerings from Paragon’s festive collection.
Team Credit
Nexus Select Malls Team
Ogilvy Team
Production House: Nirvana Films
Director: Rajiv Rao
Photographer: Kunal Gupta
