Mumbai: Tata Play has launched Marathi Classics, a platform service showcasing iconic movies and shows from the golden era of Marathi entertainment. With an eye on audience preferences, the service will also feature a rich catalogue of kirtans for spiritually inclined viewers. Powered by ZEE Talkies, this initiative aims to curate a collection of beloved Marathi titles and classic films that resonate with viewers.
This ad-free service boasts a captivating lineup of classic Marathi blockbusters released post-1950, alongside popular serials and kirtan recitals. Notable films like Zapatlela, GupChup GupChup, Palva Palvi, Maherchi Sadi, and Dev Manus are included. Subscribers can enjoy performances by legendary actors such as Ashok Saraf, Sachin Pilgaonkar, Laxmikant Berde, Dada Kondke, Varsha Usgaonkar, Jayshree Gadkar, and Nilu Phule. Additionally, daily soaps like Avantika, Vadalvaat, and Abhalmaya will be reintroduced as part of the offering.
Commenting on the launch, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Yesteryear’s Marathi content is known for its beautiful portrayal of rich Maharashtrian culture. There is a dedicated fan base for such content and we, in partnership with ZEE Talkies, wanted to revive these timeless shows and films that are celebrated today as classics. We believe this eclectic curation will resonate deeply with our viewers, rekindling their nostalgia.”
Anil Malhotra, Head of Public & Regulatory Affairs and CRO-Affiliate Sales at ZEEL, further added, “We’re thrilled to partner with Tata Play to bring back the golden age of Marathi cinema. Marathi Classics is a testament to the enduring appeal of timeless storytelling. With this curated platform, we aim to reconnect audiences with iconic films and shows that have shaped Marathi entertainment.”
The service is free for the first five days from the date of subscription, after which INR 1.5 per day will be charged. On-the-go viewing is also available through the Tata Play Mobile App.
Tata Play Marathi Classics joins a diverse portfolio of over 50 entertainment and infotainment platform services offered by Tata Play, catering to various age groups and covering genres like Entertainment, Kids, Learning, Regional, and Devotion. For more information, visit Tata Play Specials.
