Chennai: Redington Limited, an integrated IT solutions provider and Fortune India 500 company, has unveiled a touching Diwali campaign titled ‘Khushiyon Ki Kitaab,’ emphasizing the lasting emotional impact of printed memories through personalized photobooks.
The campaign’s poignant video begins at a Diwali farewell party, where the protagonist is surrounded by loved ones. In a heartfelt moment, a close friend gifts her a personalized photobook that captures their shared experiences. This gesture resonates deeply, encouraging viewers to immortalize their happiest moments this Diwali with the hashtag #KhushiyonKiKitaab.
Puneet Chadha, CMO of Redington Ltd., remarked, “The timing of this video aligns perfectly with Diwali, a festival dedicated to reflection and togetherness. By showcasing the ease of creating personalized photobooks using HP Indigo’s advanced printing technology, we invite families to pause during the festive hustle and celebrate their most cherished moments.”
Targeting Gen Z, the campaign speaks to a generation that values personalization and emotional connections. This digitally savvy audience is encouraged to transform their online snapshots into tangible photobooks, fostering a deeper bond with their favorite memories.
Redington’s ‘Khushiyon Ki Kitaab’ serves as a reminder that while digital images may fade, printed memories offer a timeless connection to what truly matters. The campaign showcases HP Indigo’s innovative printing capabilities, with Redington as a trusted distributor, making these solutions accessible to all.
Through this initiative, Redington aims to inspire families to reflect on and preserve their joyful moments amid the festive celebrations, reinforcing the enduring value of printed memories this Diwali.
