Mumbai: As Diwali approaches, HDFC ERGO General Insurance, a private sector general insurer in India, has launched a new media campaign titled ‘Shubh Diwali, Surakshit Diwali’ aimed at raising awareness about the importance of insurance during the festive season.
Diwali, known as the festival of lights, symbolizes new beginnings and prosperity. Families come together to pray for wealth and happiness, often neglecting the need to protect their blessings. This campaign seeks to remind individuals that true celebration includes safeguarding what they cherish, promoting the message of not only wishing for a “Shubh Diwali” but also ensuring a “Surakshit Diwali.”
The campaign features a poignant film that encourages viewers to consider the security of their homes, cars, pets, and loved ones. It highlights the importance of securing one’s future, aligning with the festive spirit of joy and togetherness. Created in collaboration with BBH India, the campaign will be promoted across various digital platforms, including YouTube and Instagram.
Somesh Surana, Head of Digital Business Group and Marketing at HDFC ERGO General Insurance, commented on the initiative: “As we gather to celebrate the festival of lights, it’s crucial to ask ourselves: have we taken enough steps to secure everything we love? Our campaign underscores that true prosperity begins with safeguarding our family and assets. With the rise of digital risks, unforeseen health challenges, and escalating costs, insurance has become an essential safeguard. This Diwali, let’s celebrate not only with joy but also by securing what truly matters, ensuring our future is as bright as our festivals.”
Through this campaign, HDFC ERGO aims to instill a sense of responsibility among individuals, encouraging them to embrace the spirit of security alongside the joy of Diwali.
