Datawrkz, a subsidiary of Nazara Technologies, has announced the acquisition of a 100% stake in Space & Time, an independent growth marketing agency based in the UK, for approximately GBP 4.8 million (~INR 52.3 crores) in cash and stock.
This acquisition marks a significant step in advancing Datawrkz’s growth ambitions across Europe and North America, positioning the company as a key player in the global digital advertising market. The collaboration combines Space & Time’s expertise in growth marketing, media, and technology with Datawrkz’s strengths in programmatic advertising technology and optimization.
The partnership aims to deliver more impactful digital advertising solutions while driving further expansion, particularly in the European and UK markets. Through this acquisition, Space & Time will also gain access to Datawrkz’s cutting-edge technology and products, enhancing their ability to execute effective campaigns and seize growth opportunities in these regions.
Founded in 2013, Datawrkz operates on the premise that digital advertising can be improved in every aspect, and this strategic acquisition underscores its commitment to enhancing capabilities and scaling its operations in the competitive landscape of digital marketing.
Senthil Govindan, CEO and founder of Datawrkz, will join the Space & Time board. He noted, “We are embarking on an inorganic strategy to complement our strong independent growth, and Space & Time is an ideal partner. The cultural alignment and shared focus on delivering value for clients make this acquisition a perfect fit. We anticipate this collaboration will significantly boost growth for both companies, with Space & Time driving our expansion in Europe.”
Launched in 2000, Space & Time has achieved strong revenue growth over the last three years and is one of a select few Google Premier Partners in the UK. Earlier this year, Space & Time chief executive officer, Chris Jones, was named in the ‘CEO and Leaders’ category of the BIMA 100, a listing of the top 100 movers and shakers in the UK’s digital and technology industry.
Chris Jones adds: “The company was founded with very clear principles focussed around client success. I’m incredibly proud to say these are more intrinsic and fundamental to our values than ever. The challenge was to find an investor that shares this passion for client-centricity and that’s exactly what we’ve found in Datawrkz. As two fast-growing and specialist businesses, the potential between us made this the perfect match and the investment in key areas such as data and technology that this deal brings will help future-proof our clients’ business as we continue to grow. The deal represents an exciting new chapter in the Space & Time story as we partner with Datawrkz to bring new opportunities to clients. We’re excited for all that lies ahead.”
