Mumbai: Vertoz Limited has filed its fourth patent in India, further strengthening its intellectual property portfolio with a machine learning-powered innovation designed to improve the speed and efficiency of digital advertising.
Filed on June 24, 2026, the patent, titled “System and Method for Demand Platform Optimization (DPO) Using Machine Learning-Based DSP Prediction, Ranking, and Real-Time Slot Allotment,” introduces a new approach to optimizing demand-side platform (DSP) operations by using artificial intelligence to predict and prioritize the most relevant advertising partners before bid requests are initiated.
The company said the technology addresses one of the key challenges in programmatic advertising, where ad requests are traditionally sent to multiple advertising partners, resulting in increased latency and higher computing requirements.
Vertoz’s AI-driven system uses machine learning algorithms to identify and rank the DSPs most likely to respond successfully in real time, enabling faster ad delivery while reducing unnecessary infrastructure usage and improving operational efficiency.
According to the company, the technology is designed to reduce wasted computing resources, streamline the ad delivery process and create a more seamless experience for advertisers, publishers and consumers alike.
Commenting on the patent filing, Hiren Shah, Founder and Managing Director of Vertoz, said, “We are incredibly proud of this milestone. At the end of the day, our technology is about connecting people and brands in a way that feels natural and effortless. This patent is a testament to our commitment to building smarter, data-driven solutions that create real value for our partners while making the digital world a better place to navigate.”
The latest patent filing reflects Vertoz’s continued investment in research and development as it seeks to advance AI-led innovations within the advertising technology ecosystem.
The company said the development reinforces its long-term strategy of building intelligent, data-driven solutions that improve digital advertising performance by enabling faster decision-making, greater efficiency and more sustainable infrastructure utilization across the programmatic advertising value chain.
