New Delhi: LS Digital, India’s top integrated Digital Business Transformation company, has launched CRAFT, a cutting-edge approach designed to help brands connect, engage, and grow in today’s fast-paced digital world. CRAFT stands for CReating connections, Amplifying experiences, and Transforming impact—a strategy that focuses on hyper-personalised, multilingual content, immersive experiences, and scalable video solutions to drive measurable business growth.
Through Creating Connections, CRAFT enables brands to deliver tailored, relevant messages to diverse audiences, enhancing engagement. By Amplifying Experiences, it turns digital moments into captivating activations that leave lasting impressions. Finally, Transforming Impact uses high-quality video content at scale, optimising marketing spend and driving real results.
“CRAFT is a new way of thinking about how brands engage in today’s fragmented digital world,”said Manesh Swamy, Managing Director & Chief Creative Officer – LS Creative at LS Digital.“It allows brands to go beyond superficial interactions, helping them build meaningful, lasting connections that drive real business results. We are not going the conventional touchpoints approach but more like identifying the new and emerging ways where consumer can connect with the brands at speed.”
Speaking on omnichannel marketing being no longer a luxury, but a necessity in today’s world where audience attention spans are shrinking by the minute, Manesh Swamy further added, “With CRAFT, we empower brands to engage their customers seamlessly across multiple platforms. The integrated approach of CRAFT ensures that brands can deliver impactful, consistent messages to their audience, no matter where they are.”
Key Features of CRAFT:
- Hyper-Personalised, Multilingual Messaging: Relevant content tailored for diverse audiences.
- Immersive Experiences: Memorable digital and OOH activations that captivate consumers.
- Video at Scale: High-quality video content that drives ROI.
- Unified Brand Messaging: Consistent communication across platforms.
- Data-Driven Personalisation: Targeted strategies based on consumer insights.
- Omnichannel Integration: Seamless brand engagement across social, web, and mobile.
- Streamlined Operations: Centralised management for greater efficiency.
