Bangalore: Intel has once again joined forces with Dentsu Gaming and StreamO, India’s largest community of ‘video-game watchers’ on YouTube, to launch the 2024 edition of Intel Gamer Days. The campaign, titled Intel Gamer Days X Dentsu Gaming X StreamO 2024, targets Gen Z audiences across 35 countries, with a particular focus on India’s rapidly expanding gaming community.
This year’s campaign breaks new ground by engaging the tech-savvy, ad-blocker-savvy Gen Z demographic, who are increasingly rejecting traditional advertising. Rather than relying on conventional methods, the campaign taps into the immersive power of gaming itself as a unique advertising medium. By leveraging the immense influence of gaming communities, the partnership aims to seamlessly integrate advertising into the gaming experience, creating authentic engagement and enhancing the brand experience for millions of gaming enthusiasts.
The campaign, which featured leading OEMs such as ASUS, Acer, Dell Technologies, HP, Lenovo India, MSI, GIGABYTE, and ASRock Inc., showcased the growing potential of India’s gaming market. More than 350 influencers across eight regional languages and ten top-tier games contributed to the campaign’s success. High-impact content was distributed via Instagram Reels, YouTube Shorts, and Instagram Collaboration Posts, driving organic interactions and engagement within the Gen Z gaming community.
Sanchayeeta Verma, CEO of Carat India, spoke about the innovative approach, saying, “The Gen Z audience is moving away from traditional advertising formats. They are increasingly rejecting hard-sell tactics and using ad-blockers. In this environment, what works is marketing that is immersive, interactive, and engaging – something that StreamO’s technology enables. StreamO’s platform integrates seamlessly with YouTube Live, Twitch, and Discord, allowing gamers to interact with the Intel Gamer Days campaign naturally.”
Apurva Jani, Marketing Director, Sales, Marketing & Communications Group at Intel India, shared his excitement about the growing impact of Intel Gamer Days, stating, “Intel Gamer Days has evolved significantly over the years, and this year’s campaign is a testament to our commitment to fostering India’s dynamic gaming community. We’ve reached over 5,000 gaming enthusiasts and partnered with more than 278 gaming influencers, showcasing the latest Intel-powered devices and bringing the gaming experience to life in exciting new ways.”
Tushaar Garg, Founder and CEO of StreamO, expressed his enthusiasm about the continued partnership, saying, “We’re thrilled to be part of Intel Gamer Days for the fourth consecutive year. Our collaboration with Intel and Dentsu Gaming reinforces StreamO’s position as a leader in gaming marketing. We’re proud to help brands like Intel connect with Gen Z gamers through innovative live-streams across the top 10 most-watched games on YouTube.”
The Intel Gamer Days 2024 campaign marks a significant milestone in the way brands engage with gaming communities, blending technology, creativity, and immersive experiences to deliver impactful messaging to the next generation of consumers.
