MUMBAI: Oaksmith packaged drinking water has unveiled a platform – Oaksmith Style Studio in collaboration with Vijay Varma. Conceptualised by BBH, the platform is dedicated to elevating the style quotient and helping Indian men peg it higher in life.
The platform the company said embodies its values of quality and sophistication and looks to integrate into the world of men’s styling. The campaign kicked off with a teaser featuring Varma, the brand’s first ambassador, on a quest for the perfect elements for his new Oaksmith Style Studio.
The collaboration showcases Varma in four avatars, set to a soundtrack. The creation of the Oaksmith Style Studio involved planning and an understanding of contemporary men’s style trends. The BBH team, in collaboration with Oaksmith and Varma, focussed on developing a platform that addresses the unique styling needs of men. From curating content to designing the studio’s aesthetic, every element was crafted to create an immersive and engaging experience for the audience.
As the face of Oaksmith Style Studio, Varma brings his styling sensibilities and charismatic personality to the forefront. His association with the campaign underscores the brand’s commitment to elevating men’s everyday style, blending classic elegance with modern trends. With curated content, expert tips, and exclusive features.
Varma said, “I am pleased to launch the Oaksmith Style Studio and showcase how men can peg it higher in terms of styling for every occasion. Throughout my career, I have experimented with interesting ways to style and present myself, and I am eager to share these insights. With this collaboration, I aim to bring a fresh perspective and practical approach to men’s styling providing the guidance that many have been seeking. Oaksmith Style Studio is not just about looking good, but about empowering men to express their individuality through style. I am excited to share this new venture with everyone”
Parikshit Bhattacharya, CCO of BBH India, commented on the experience of building Oaksmith Style Studio. “Our goal was to create a platform that not only offers style advice but also resonates with the modern man. The Oaksmith Style Studio embodies sophistication, individuality, and practical styling solutions. Working with Vijay Varma and Oaksmith has been an exciting journey, and we are confident that this campaign will set a new benchmark in men’s styling. Oaksmith Style Studio is not just a campaign. We wanted to create a platform that goes beyond style tips and becomes a source of confidence.”
