MUMBAI: KFC has roped in actor Vijay Deverakonda for campaign ‘Taste The Epic’. The VD 12 actor was recently seen having a taste of crispy chicken at India’s most Epic KFC. Vijay, who has been working with an international action director for his upcoming film, posted a series of posts on Instagram from his latest Epic food adventure.
In the posts, he was seen hanging out of a hot air balloon flying several feet above land, experiencing India’s Most Epic KFC In The Sky. Vijay was seen enjoying his favourites from the KFC menu including the Hot and Crispy Chicken bucket, and the American Zinger.
Deverakonda said, “For me, good isn’t good enough. I live for the thrill of the extraordinary, the EPIC. Whether it’s my work, my hobbies, or even the experiences I chase, I’m always searching for the greatest. When it comes to taste, KFC has always been Epic. Right from the Hot & Crispy Chicken to Chicken Popcorn, Zinger Burgers and more, I’m a fan of their entire range of finger lickin’ good food. And today I got to enjoy this taste at India’s most Epic KFC – in the sky in a hot air balloon! Quite literally an out of the world moment!”
The video garnered over two million views, 152K likes and around 700 comments within 12 hours of going live, claims the company.
KFC’s new Taste The Epic campaign aims to celebrate what it said is the unmatched, unbeatable, and EPIC taste of its menu. As part of the Taste the epic campaign, a film was released across TV and digital platforms along with a 360- degree plan.
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