Thursday, February 5, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Events

Breaking News: President Droupadi Murmu to bestow awards at Aaj Tak’s 6th Edition of ‘Sahitya Aaj Tak’ Literary Festival

Aaj Tak to honour Literary Icon Gulzar with the prestigious ‘Sahitya Jagriti Lifetime Achievement Award’, celebrating his contribution to Indian literature.

by MN4U Bureau
November 19, 2024
in Events
Reading Time: 2 mins read
A A
Breaking News: President Droupadi Murmu to bestow awards at Aaj Tak’s 6th Edition of ‘Sahitya Aaj Tak’ Literary Festival
Share Share ShareShare

New Delhi: Aaj Tak is set to host the much-awaited sixth edition of its annual literary festival, ‘Sahitya Aaj Tak’, at the Major Dhyan Chand National Stadium in New Delhi from November 22 to 24, 2024. The event will bring together the finest literary minds, celebrated authors, and thinkers to honour the rich heritage of Indian literature.

The highlight of this year’s celebration will be the ‘Aaj Tak Sahitya Jagriti Lifetime Achievement Award’ presented to the legendary poet, lyricist, and filmmaker, Gulzar. Known for his iconic works across poetry, film, and television, Gulzar’s contribution to India’s literary and cinematic landscape has been monumental. He will be awarded ₹11 lakh, a commemorative plaque, and a citation, recognising his unparalleled legacy and lasting influence on the cultural fabric of India.

Honouring Literary Icons
The ceremony will be graced by the presence of the Honourable President of India, Smt. Droupadi Murmu, who will present the ‘Aaj Tak Sahitya Jagriti Samman’ to other distinguished literary figures on November 23. The awards recognise excellence across various categories, including:

  • Best Work (Male Author)
  • Best Work (Female Author)
  • Popular Author Award
  • Indian Language Literature Award
  • Emerging Talent Awards

The winners, selected by a distinguished jury, will receive cash prizes ranging from ₹50,000 to ₹1,00,000, along with commemorative plaques and citations.

A Tribute to Indian Literary Heritage
The ‘Aaj Tak Sahitya Jagriti Samman’ was established in collaboration with the Jagriti Foundation, marking an effort to recognise and elevate contributions to Indian literature. This award aims to showcase the brilliance of India’s literary community and inspire the next generation of authors.

The event will feature insightful sessions, discussions, and cultural dialogues, adding depth to the festival’s legacy. Last year, the Lifetime Achievement Award was presented to Javed Akhtar, a celebrated poet and screenwriter, by Lok Sabha Speaker Shri Om Birla. With President Murmu presenting this year’s awards, the event promises to be a landmark occasion for literary enthusiasts across the nation.

Commitment to Indian Literature

Kalli Purie
Kallie Purie

“The ‘Sahitya Jagriti Samman’ award reaffirms our group’s deep commitment to Indian literature. Through the ‘Sahitya Jagriti Samman’, we have been honoring writers and their contributions who have enriched society and culture with their works,” said Kalli Purie, Vice-Chairperson and Executive Editor-in-Chief of the India Today Group. “We express our gratitude to the Honorable President, Smt. Droupadi Murmu, who will be present on this special occasion to present the ‘Sahitya Jagriti Samman’. Her support makes this award ceremony even more prestigious.”

Celebrating Literary Excellence
As India’s largest literary festival, ‘Sahitya Aaj Tak’ is dedicated to celebrating the diverse and vibrant world of Indian literature. This year’s edition will further solidify the festival’s role in shaping and preserving India’s literary legacy, providing a platform for authors, poets, and thinkers to come together and engage in meaningful dialogues that inspire, empower, and elevate literature in all its forms.

The ‘Sahitya Aaj Tak’ festival continues to be a powerful force in India’s cultural calendar, uniting literary icons with their admirers and showcasing the timeless beauty of India’s languages, storytelling, and creative expressions.

Tags: Aaj TakAaj Tak Sahitya Jagriti Lifetime Achievement AwardAaj Tak's 6th Edition of 'Sahitya Aaj Tak' Literary FestivalDroupadi MurmuGulzarIndia Today GroupJagriti FoundationJaved AkhtarKalli PurieOm BirlaSahitya Aaj Tak Literary Festival

RECENT POSTS

Spice Lounge Food Works to host landmark event celebrating 50 years of Maestro Ilaiyaraaja
Events

Spice Lounge Food Works to host landmark event celebrating 50 years of Maestro Ilaiyaraaja

February 3, 2026
0

Hyderabad: Spice Lounge Food Works Limited has announced that XORA World, its cultural and experiential events platform, will host a...

Read moreDetails
Dr. Blossom Kochhar receives ELLE Beauty Legacy Award at The ELLE List 2026
Events

Dr. Blossom Kochhar receives ELLE Beauty Legacy Award at The ELLE List 2026

January 27, 2026
0

Mumbai: India’s pioneering aromatherapist, beauty expert and wellness entrepreneur Dr. Blossom Kochhar was felicitated with the ELLE Beauty Legacy Award...

Read moreDetails
Mathrubhumi International Festival of Letters 2026 announces Live Musical Evenings to celebrate culture and creativity
Events

Mathrubhumi International Festival of Letters 2026 announces Live Musical Evenings to celebrate culture and creativity

January 26, 2026
0

Mumbai: The Mathrubhumi International Festival of Letters (MBIFL) 2026, South India’s biggest literary festival, is set to elevate its cultural...

Read moreDetails
FITT IIT Delhi hosts WaveX Accelerator announcement to support media and AVGC-XR startups
Events

FITT IIT Delhi hosts WaveX Accelerator announcement to support media and AVGC-XR startups

January 23, 2026
0

Mumbai: FITT, IIT Delhi hosted the official announcement of the WaveX Accelerator Programme, a flagship startup accelerator initiative under the...

Read moreDetails
Outreach wins Gold at ECI Awards 2025 in China for Nepal’s iconic “Mero Khukri” campaign
Events

Outreach wins Gold at ECI Awards 2025 in China for Nepal’s iconic “Mero Khukri” campaign

January 22, 2026
0

Mumbai: Outreach, Nepal’s creative agency, has been awarded Gold at the ECI Awards 2025 in Guangzhou, China, for its work...

Read moreDetails
Deepanshu Gupta named CEO at Spalba
Events

Deepanshu Gupta named CEO at Spalba

January 14, 2026
0

New Delhi: Spalba, an event-tech platform connecting brands and agencies with venues and experiential service providers, has announced the appointment...

Read moreDetails

LATEST NEWS

Suryakumar Yadav invests in and partners with D2C Fragrance Brand EM5

Suryakumar Yadav invests in and partners with D2C Fragrance Brand EM5

February 5, 2026
Product of the Year India relaunches with renewed focus on consumer-validated innovation

Product of the Year India relaunches with renewed focus on consumer-validated innovation

February 5, 2026

ANALYSIS

TV Provides 3–4× Higher Exclusive Reach Than Digital Video Platforms: Worldpanel–SYNCMedia Study
Analysis

TV Provides 3–4× Higher Exclusive Reach Than Digital Video Platforms: Worldpanel–SYNCMedia Study

February 5, 2026
0

Mumbai: Worldpanel India, part of Kantar, in partnership with SYNCMedia, has launched India’s first deterministic, single-source, cross-platform attribution framework—marking a...

PEOPLE

Devyani International names CFO Manish Dawar as CEO, announces finance leadership changes
People

Devyani International names CFO Manish Dawar as CEO, announces finance leadership changes

February 5, 2026
0

Mumbai: Devyani International, the India franchisee of global quick-service restaurant brands KFC and Pizza Hut, has announced a key leadership...

MARKETING

Moving Walls partners TikTok to take digital creativity offline across APAC and MEA
Marketing

Moving Walls partners TikTok to take digital creativity offline across APAC and MEA

February 5, 2026
0

Mumbai: Moving Walls, the world’s leading connected media platform powering over a million screens globally and Retail Media, has announced...

Subscribe to Newsletters

ADVERTISING

Spikes Asia names McDonald’s as its 2026 Advertiser of the Year
Advertising

Spikes Asia names McDonald’s as its 2026 Advertiser of the Year

February 5, 2026
0

Mumbai: Spikes Asia, APAC’s most prestigious award for creativity and marketing effectiveness, has announced McDonald’s as its 2026 Advertiser of...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

When Advertising Becomes Education: The New Role of Marketing in Direct Selling
Authors Corner

When Advertising Becomes Education: The New Role of Marketing in Direct Selling

February 5, 2026
0

For decades, advertising was built on persuasion. The goal was simple: attract attention, trigger emotion, and drive action. In many...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Moving Walls partners TikTok to take digital creativity offline across APAC and MEA

Moving Walls partners TikTok to take digital creativity offline across APAC and MEA

February 5, 2026
Suryakumar Yadav invests in and partners with D2C Fragrance Brand EM5

Suryakumar Yadav invests in and partners with D2C Fragrance Brand EM5

February 5, 2026
Product of the Year India relaunches with renewed focus on consumer-validated innovation

Product of the Year India relaunches with renewed focus on consumer-validated innovation

February 5, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.