Gurgaon: Channelplay Limited, a visual merchandising and retail execution company, has been awarded the mandate by HMD Global to enhance the brand’s in-store visibility through the installation of lit hanging flanges. This strategic initiative will be rolled out across 6000 stores in India, positioning HMD Global as a prominent player in the multi-brand outlet (MBO) landscape and offering a durable, long-term branding solution.
The project will kick off with a pilot phase in 500 stores, where Channelplay will manufacture and install premium, lit hanging flanges designed to provide sustained brand visibility. This initial deployment is set to be completed within a targeted 45-day period and marks a forward-thinking move by HMD Global to utilize semi-permanent branding solutions that maintain relevance over extended periods.
“We are thrilled to partner with HMD Global on this impactful initiative. The deployment of lit hanging flanges serves as a semi-permanent in-store branding tool, providing lasting visibility and brand presence for HMD in stores across India,” said Yasir Hussain, Vice President of Visual Merchandising Business at Channelplay Limited. “Flanges are increasingly becoming a preferred choice for brands, particularly in MBO channels, as they offer an effective, long-term visibility solution that integrates seamlessly with the retail environment. HMD’s decision to adopt this approach highlights their agility and commitment to staying ahead of industry trends by investing in innovative in-store branding strategies that engage customers and enhance brand recall.”
This pilot project will lay the foundation for a larger-scale rollout across the remaining 5500 stores, further solidifying the effectiveness of flanges as a durable and impactful branding tool. By choosing this semi-permanent branding solution, HMD Global demonstrates its quick-thinking and commitment to remaining competitive in the ever-evolving retail market, leaving a strong, lasting impression on customers.
This collaboration reinforces Channelplay’s reputation as a trusted partner for retail and visual merchandising solutions, catering to some of the most recognized brands in the market.
