Mumbai: In a strategic move to enhance its growth prospects and expand its creative capabilities, NDTV has rebranded and revamped its branded content unit into NDTV Brand Studio. The newly launched studio will focus on delivering customized content solutions for brands across various sectors, providing end-to-end services from content ideation and production to amplification.
NDTV Brand Studio’s unique approach will center around crafting focused, high-impact intellectual properties (IPs) designed specifically to meet distinct market needs. By offering comprehensive content strategies, the studio will work closely with brands to create narratives that resonate with audiences in an increasingly digital and competitive environment.
Gaurav Dewani, Revenue Head of NDTV Brand Studio, shared his vision: “As brands navigate an increasingly dynamic, digital-first world, they need partners who can help craft narratives that reach and engage audiences in a meaningful, differentiated way. With NDTV Brand Studio, we’re thrilled to provide a creative hub where brands can create decisive messaging through NDTV’s journalistic excellence and deliver impactful branded content experiences.”
The studio draws on NDTV’s long-standing reputation for delivering impactful social campaigns and high-profile initiatives. Powered by a team of seasoned branded content specialists and journalists, NDTV Brand Studio is well-positioned to leverage the brand’s legacy of credibility and editorial excellence in creating authentic, engaging content for brands.
Over the past year, the team at NDTV Brand Studio has already made significant strides, launching over 12 new IPs and producing over 300 hours of tailored content for clients across multiple industries. Some of the standout campaigns and IPs include Banega Swasth India, Samarth by Hyundai, Usha Kushalta Ke Kadam, Protinex Protein Abhiyaan, NDTV Indian of the Year, India Sustainability Mission, NDTV Infrashakti Awards, and the NDTV World Summit.
The rebranding of NDTV’s branded content unit to NDTV Brand Studio marks a new chapter in its commitment to delivering world-class content solutions that align with the evolving needs of brands and their target audiences. By combining creativity with journalistic expertise, NDTV Brand Studio is poised to become a leading player in the branded content landscape.
