Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Ad-Tech

Pearl Academy and Tech Mahindra’s Makers Lab in Bengaluru focus on advancing GenAI, the Metaverse, and Gaming

by MN4U Bureau
December 2, 2024
in Ad-Tech
Reading Time: 2 mins read
A A
Pearl Academy and Tech Mahindra's Makers Lab in Bengaluru focus on advancing GenAI, the Metaverse, and Gaming
Share Share ShareShare

MUMBAI: Pearl Academy, established in 1993 and a creative education institution for Fashion, Business, Design, Gaming, and Film, has collaborated with Tech Mahindra a global provider of technology consulting and digital solutions to enterprises across industries, to launch the Makers Lab. The lab inaugurated at Pearl Academy’s Bengaluru campus, will serve as an innovation hub focussed on advancing Generative AI (GenAI), the Metaverse, and Gaming.

The collaboration aims to empower students, faculty, and industry professionals to collaborate on developing solutions in AI, the Metaverse, and immersive gaming experiences.

Nikhil Malhotra, global head Makers Lab, Tech Mahindra, said, “This collaboration exemplifies the symbiosis between technology and creativity, driving innovation with real-world impact. The Makers Lab will enable students, faculty, and researchers to collaborate on pioneering projects in GenAI, the metaverse, and gaming solutions, paving the way for transformative applications in enterprise.”

The Makers Lab will serve as a hub for research, experimentation, and collaboration, providing students and faculty with the tools and knowledge to build solutions that will impact industries, businesses, and communities. It will look to combine Pearl Academy’s strengths in design thinking and creativity with Tech Mahindra’s technological expertise to develop localised large language models (LLMs), digital twins, gaming solutions, and other innovations at the cutting edge of GenAI and the Metaverse.

Aditi Srivastava, president, Pearl Academy, remarked, “By blending our design innovation with Tech Mahindra’s technological prowess, we are shaping a future where creativity and technology seamlessly integrate to redefine industries. The Makers Lab will provide our students with invaluable hands-on experience in emerging technologies, empowering them to reshape the creative landscape.”

In addition, Pearl Academy faculty will collaborate with Tech Mahindra’s researchers to apply human-centred design principles to technology development. The institution’s design students will have opportunities to contribute their creative expertise to real-world technological challenges. Since 2022, the collaboration between Tech Mahindra and Pearl Academy has already delivered significant social impact through projects aimed at improving the lives of differently-abled individuals, particularly those affected by Alzheimer’s. This underscores the lab’s potential for driving meaningful, long-term societal change.

Tags: Aditi SrivastavaNikhil MalhotraPearl AcademyTech Mahindra

RECENT POSTS

Taboola and LG Ad Solutions partner to link CTV impact with measurable digital conversions
Ad-Tech

Taboola and LG Ad Solutions partner to link CTV impact with measurable digital conversions

December 5, 2025
0

Mumbai: Taboola has announced a strategic partnership with LG Ad Solutions to launch Performance Enhancer, a solution designed to bridge...

Read moreDetails
Gracenote introduces Content Connect to power precise program-level CTV targeting
Ad-Tech

Gracenote introduces Content Connect to power precise program-level CTV targeting

December 5, 2025
0

Mumbai: Gracenote, Nielsen’s entertainment metadata leader, has launched Gracenote Content Connect, a new CTV advertising platform designed to give agencies,...

Read moreDetails
SpotDraft appoints Alon Waks as CMO and Amit Sharma as CFO
Ad-Tech

SpotDraft appoints Alon Waks as CMO and Amit Sharma as CFO

December 3, 2025
0

Mumbai : SpotDraft, the AI-powered contract lifecycle management (CLM) platform, today announced the appointments of Alon Waks as Chief Marketing...

Read moreDetails
DoubleVerify launches DV AI Verification™ to help advertisers manage AI interactions and avoid low-quality content
Ad-Tech

95% of marketers consider advertising alongside “soft” news like sports and entertainment as suitable: DoubleVerify

November 26, 2025
0

Mumbai: DoubleVerify, a software platform for verifying media quality and optimizing ad performance, has released new research highlighting growing confidence...

Read moreDetails
Xapads Media enters LATAM, appoints Jesús Juárez as Country Head to lead regional growth
Ad-Tech

Xapads Media enters LATAM, appoints Jesús Juárez as Country Head to lead regional growth

November 26, 2025
0

Mumbai: Xapads Media, India’s homegrown global ad-tech platform, has announced its entry into the Latin American (LATAM) market, marking a...

Read moreDetails
Amit Dhawan and Preetesh Chouhan launch AI-driven creative venture VibeTheory
Ad-Tech

Amit Dhawan and Preetesh Chouhan launch AI-driven creative venture VibeTheory

November 26, 2025
0

Mumbai: Industry veterans Amit Dhawan and Preetesh Chouhan have announced the launch of VibeTheory, an AI-powered creative experience and digital...

Read moreDetails

LATEST NEWS

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

Stanley Retail names Abhijeet Sonar as Chief Executive Officer
People

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025
0

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar...

MARKETING

MILKMAID honors the nation’s love for Kheer on World Kheer Day
Marketing

MILKMAID honors the nation’s love for Kheer on World Kheer Day

December 5, 2025
0

Mumbai: Nestlé MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November,...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

December 5, 2025
Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.