Thursday, May 7, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Ad-Tech

Pearl Academy and Tech Mahindra’s Makers Lab in Bengaluru focus on advancing GenAI, the Metaverse, and Gaming

by MN4U Bureau
December 2, 2024
in Ad-Tech
Reading Time: 2 mins read
A A
Pearl Academy and Tech Mahindra's Makers Lab in Bengaluru focus on advancing GenAI, the Metaverse, and Gaming
Share Share ShareShare

MUMBAI: Pearl Academy, established in 1993 and a creative education institution for Fashion, Business, Design, Gaming, and Film, has collaborated with Tech Mahindra a global provider of technology consulting and digital solutions to enterprises across industries, to launch the Makers Lab. The lab inaugurated at Pearl Academy’s Bengaluru campus, will serve as an innovation hub focussed on advancing Generative AI (GenAI), the Metaverse, and Gaming.

The collaboration aims to empower students, faculty, and industry professionals to collaborate on developing solutions in AI, the Metaverse, and immersive gaming experiences.

Nikhil Malhotra, global head Makers Lab, Tech Mahindra, said, “This collaboration exemplifies the symbiosis between technology and creativity, driving innovation with real-world impact. The Makers Lab will enable students, faculty, and researchers to collaborate on pioneering projects in GenAI, the metaverse, and gaming solutions, paving the way for transformative applications in enterprise.”

The Makers Lab will serve as a hub for research, experimentation, and collaboration, providing students and faculty with the tools and knowledge to build solutions that will impact industries, businesses, and communities. It will look to combine Pearl Academy’s strengths in design thinking and creativity with Tech Mahindra’s technological expertise to develop localised large language models (LLMs), digital twins, gaming solutions, and other innovations at the cutting edge of GenAI and the Metaverse.

Aditi Srivastava, president, Pearl Academy, remarked, “By blending our design innovation with Tech Mahindra’s technological prowess, we are shaping a future where creativity and technology seamlessly integrate to redefine industries. The Makers Lab will provide our students with invaluable hands-on experience in emerging technologies, empowering them to reshape the creative landscape.”

In addition, Pearl Academy faculty will collaborate with Tech Mahindra’s researchers to apply human-centred design principles to technology development. The institution’s design students will have opportunities to contribute their creative expertise to real-world technological challenges. Since 2022, the collaboration between Tech Mahindra and Pearl Academy has already delivered significant social impact through projects aimed at improving the lives of differently-abled individuals, particularly those affected by Alzheimer’s. This underscores the lab’s potential for driving meaningful, long-term societal change.

Tags: Aditi SrivastavaNikhil MalhotraPearl AcademyTech Mahindra

RECENT POSTS

Amagi launches
Ad-Tech

Amagi launches In-Content Ads marketplace to drive CTV Performance at scale

May 6, 2026
0

New Delhi: Amagi has announced the launch of its In-Content Ads offering via the ADS PLUS marketplace, marking a strategic expansion...

Read moreDetails
AdCounty Media
Ad-Tech

AdCounty Media enters 9th year with BSE listing, accelerates product-led transformation

May 6, 2026
0

Mumbai: AdCounty Media India Ltd. has entered its ninth year in the AdTech ecosystem, marking a significant milestone with its successful...

Read moreDetails
Priya Bhatia joins Bidvid as Chief Revenue Officer – APAC
Ad-Tech

Priya Bhatia joins Bidvid as Chief Revenue Officer – APAC

May 5, 2026
0

Mumbai: Bidvid has announced the appointment of Priya Bhatia as Chief Revenue Officer, APAC, and a member of its founding...

Read moreDetails
Meta expands AI
Ad-Tech

Meta introduces Ads AI Connectors to simplify campaign creation, management, and insights across AI platforms

May 1, 2026
0

Mumbai: Meta has introduced Meta Ads AI Connectors in open beta, enabling businesses and agencies to create, manage, and analyse...

Read moreDetails
Magnite expands AI capabilities with agentic tools and intelligent assistance to streamline programmatic advertising
Ad-Tech

Magnite expands AI capabilities with agentic tools and intelligent assistance to streamline programmatic advertising

April 30, 2026
0

New York: Magnite, the largest independent sell-side advertising company, has announced a significant expansion of its artificial intelligence (AI) capabilities, introducing...

Read moreDetails
Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets
Ad-Tech

Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets

April 29, 2026
0

Gurugram: Affle 3i Limited (“Affle”), a global technology company focused on AI-powered consumer intelligence and mobile advertising solutions, has appointed...

Read moreDetails

LATEST NEWS

Havas

Havas creates pan-European democracy campaign for European Commission ahead of Europe Day

May 7, 2026
Firoz Khan

Firoz Khan joins Sunday Hotels as Director and Channel Head – Business Development, India

May 7, 2026

ANALYSIS

Google commands 15% of CTV and 11% of Linear TV ad share during IPL 2026’s first 43 matches: TAM Sports
Analysis

Google commands 15% of CTV and 11% of Linear TV ad share during IPL 2026’s first 43 matches: TAM Sports

May 7, 2026
0

Mumbai: Connected TV (CTV) advertising emerged as a key growth driver during the first 43 matches of the Indian Premier...

PEOPLE

Firoz Khan
People

Firoz Khan joins Sunday Hotels as Director and Channel Head – Business Development, India

May 7, 2026
0

Mumbai: Sunday Hotels, a global hospitality brand under Prism backed by SoftBank, has announced the appointment of Firoz Khan as Director...

MARKETING

Mother’s Recipe
Marketing

Mother’s Recipe refreshes visual identity of its iconic pickle rang

May 7, 2026
0

New Delhi: Mother’s Recipe is set to refresh the visual identity of its iconic pickle range, marking the first major...

Subscribe to Newsletters

ADVERTISING

AAAI celebrates 80-year legacy of building India’s advertising ecosystem
Advertising

AAAI celebrates 80-year legacy of building India’s advertising ecosystem

May 6, 2026
0

Mumbai: Advertising Agencies Association of India (AAAI) is set to celebrate its 80th anniversary on May 19, 2026, marking a...

PRINT

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews
Print

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews

April 21, 2026
0

Chennai: As Tamil Nadu heads toward the 2026 Legislative Assembly elections, Hindu Tamil Thisai is sharpening its positioning as a...

AUTHOR'S CORNER

How AI Agents Are Replacing Search Bars in E-commerce Discovery
Authors Corner

How AI Agents Are Replacing Search Bars in E-commerce Discovery

May 7, 2026
0

The traditional search bar is no longer the main way to make a sale in 2026. Instead, it is slowly...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Mother’s Recipe

Mother’s Recipe refreshes visual identity of its iconic pickle rang

May 7, 2026
Havas

Havas creates pan-European democracy campaign for European Commission ahead of Europe Day

May 7, 2026
Firoz Khan

Firoz Khan joins Sunday Hotels as Director and Channel Head – Business Development, India

May 7, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.