Mumbai: Isprava Group, a luxury real estate brand, has announced the appointment of Amrita Kumar as the new Vice President of Marketing. In this pivotal role, Amrita will oversee and elevate the marketing strategies for both Isprava and its sister brand, The Chapter, further strengthening their position as symbols of luxury and exclusivity in the real estate industry.
With a rich career spanning over two decades, Amrita Kumar is a seasoned marketing professional, renowned for her expertise across a range of industries, including aviation, FMCG, technology, retail, OTT, and media. Her extensive experience in creating impactful brand narratives has consistently demonstrated her leadership skills and ability to bring fresh perspectives to every project.
In her previous role at Air India Limited, Amrita was instrumental in transforming the marketing narrative of the iconic brand, driving innovative strategies and strengthening its presence in a competitive market. At Isprava, she will leverage her vast expertise to conceive and execute marketing strategies that resonate with the brand’s discerning clientele, reinforcing its commitment to luxury living through exceptional storytelling.
Dhimaan Shah, Executive Director & Co-CEO of Isprava Group, said, “With a career defined by crafting compelling brand stories and nurturing impactful marketing strategies for industry-leading brands, Amrita’s exceptional leadership and marketing acumen align perfectly with the Isprava Group’s growth trajectory.”
Nibhrant Shah, Managing Director & Co-CEO of Isprava Group, added, “By leading our marketing strategies, Amrita’s experience spanning over two decades will be pivotal in shaping growth at both Isprava and The Chapter. As customer experience remains at the core of our philosophy, her strategic insight will guide the brands, ensuring they resonate with their discerning audiences.”
Amrita Kumar, the newly appointed Vice President – Head of Marketing at Isprava, shared, “Throughout my professional journey, I have believed in the power of strategic marketing, storytelling, and customer loyalty. Likewise, Isprava focuses on its commitment to crafting unique stories and curated experiences through distinctive homes. With our shared vision, this moment marks an exciting journey for both the brand and me.”
The appointment of Amrita Kumar signals the beginning of a new era for Isprava Group, one that will redefine the storytelling of luxury real estate. Her leadership will play a pivotal role in shaping the future of the brand and ensuring its continued growth and prominence in the luxury market.
