MUMBAI: Third Wave Coffee and OnePlus India are coming together to mark OnePlus’ 11th brand anniversary with a celebration. This unique collaboration, aptly named #OnePlusBrewmance, is designed to bring together the communities of both brands through a series of initiatives. The campaign had started on 7 December .
Rajat Luthra, CEO, Third Wave Coffee, said, “At Third Wave Coffee, we believe in creating meaningful connections through shared experiences. The #OnePlusBrewmance collaboration is about more than just celebrating milestones – it’s about an opportunity to explore the intersection of coffee and technology in fresh, exciting ways. This campaign brings together two communities, united by a passion for quality and innovation. We wish OnePlus India continued success and are thrilled for our customers to engage with both brands in a truly unique and inspiring way.”
Both Third Wave Coffee and OnePlus India said that they have long been committed to enhancing their communities’ experiences, offering opportunities to engage in creative and meaningful ways.
“Innovative tech and a steaming cup of coffee are two things that fuel a great start to most of our days. And that is why we’re thrilled to celebrate 11 years of OnePlus’ ‘Never Settle’ journey in collaboration with Third Wave Coffee.
“This partnership embodies the shared values of quality, innovation, and a strong sense of community that both our brands are built upon. Through #OnePlusBrewmance, we’re bringing together our passionate communities to create memorable experiences that unite them over groundbreaking technology and exceptional coffee. We’re confident that this collaboration will leave a lasting impression and redefine how the OnePlus Community connects with their favourite Third Wave brew” said Ishita Grover, Director of Marketing, OnePlus India.
As part of this celebration, OnePlus India and Third Wave Coffee’s communities can partake in experiences like #TakeAShot through a social media contest inviting the OnePlus ̉community to capture and share moments of them enjoying their favorites at Third Wave Coffee. For photography enthusiasts, there is an exclusive Phone Photography workshop, designed to let participants capture their moments better with high-performance OnePlus smartphone devices.
There are a lot more exclusive offerings designed especially for the brands’ communities. These include limited-edition co-branded merchandise that aims to reflect the aesthetics of both brands. There will also be offers.
