Chennai: Thiruvannamalai in Tamil Nadu, known as the “Agni Sthala,” is famous for its annual Karthigai Deepam festival. This grand event, where a lamp is light on top of the hill on the auspicious day, attracts lakhs of devotees each year. The festival is scheduled to take place on December 13, 2024, this year.
As part of this year’s celebrations, Zee Tamil is introducing a special initiative to enhance the festival experience for devotees. The channel is taking proactive steps to support the large number of attendees by providing essential facilities, including barricades along the Girivalam pathway. This measure is aimed at managing the crowd effectively and ensuring the safety of devotees.
In addition to this safety measure, Zee Tamil will distribute specially designed prasadam kits to devotees. These kits will include two traditional earthen lamps, symbolizing light and positivity. The distribution will take place a day before the Karthigai Deepam festival, allowing devotees to light these lamps at home and seek divine blessings. Through this initiative, Zee Tamil is showing its dedication to preserving Tamil culture and traditions while strengthening the spiritual connection of devotees.
This initiative by Zee Tamil is a heartfelt gesture to honour the cultural richness of Tamil Nadu while ensuring devotees have a safe and enriching experience during Karthigai Deepam. By blending tradition with community care, Zee Tamil continues to strengthen its bond with viewers, showcasing its dedication to Tamil heritage and values.
-Based on Press Release
