Chennai: Indica, the flagship hair color brand from FMCG giant CavinKare, has launched an innovative digital initiative to further enhance its #AddColorToYourLife campaign, promoting its newly introduced Indica Natural & Nourish Crème Hair Color. As part of this initiative, the brand has released a striking CGI (Computer Generated Imagery) video showcasing the product’s key feature: 30% less dye chemicals, designed to offer a safer and seamless way to cover greys.
The captivating CGI video features an interactive billboard highlighting a woman with long, grey hair, which transforms into vibrant shades of Natural Black, Dark Brown, and Burgundy with every swivel of the Indica Crème Hair Color packshot. This visual journey emphasizes the product’s ability to turn dull grey hair into rich, satin-shine locks.
Rajat Nanda, Business Head – Personal Care at CavinKare, commented on the campaign’s launch: “We are delighted to launch a creative digital initiative for our flagship brand, Indica. The new CGI video is set to captivate new-age consumers with its striking, immersive visuals. Through this approach, we’re not just showcasing the effectiveness of our new Natural & Nourish Crème Hair Color – we’re offering an exciting experience. The video vividly demonstrates the product’s ability to turn dull, grey hair into vibrant colored, rich satin-shine locks, making it impossible to look away. This powerful visual journey not only communicates the benefits of the product but also speaks directly to the modern consumer, encouraging them to experience the difference.”
Indica recently ventured into the hair crème category with its new Indica Natural and Nourish Crème Hair Color, with South Indian film star Ms. Trisha Krishnan as the brand ambassador. The launch is supported by a 360-degree marketing campaign designed to amplify its presence in the market.
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