MUMBAI: BigMuscles Nutrition, a sports and fitness nutrition company, has unveiled Hustle Banaye Muscles 2.0, the next leg of its recent campaign stressing upon the necessity of hard work and perseverance to achieve any health and fitness goal. While the first leg of the campaign brought to fore the rigorous hard work behind the effortless on-screen persona of Bollywood star Nora Fatehi, the latest campaign video features the actress sharing how regular workouts have become even more crucial for her after suffering from an injury. Aiding her consistent gym sessions for faster recovery is Nitric Whey Protein, a nutritional supplement with prohydrolase enzyme technology, that the company said is ideal for muscle toning and recovery.
“I have been very consistent and particular about my gym and workout ever since my injury. It’s really important for me to take working out seriously so that I can recover fully. I have been focusing more on my core strength, my leg strength, and in fact pretty much my whole body. The nutrition boosting my recovery is nitric whey Protein, which ensures at least 27 gm protein in each scoop to improve my muscle strength and overall performance. I encourage all fitness seekers to be a part of the BigMuscles Nutrition’s ‘Hustle Banaye Muscles’ campaign, which focuses on hard work as the core of achieving any goal,” she said.
BigMuscles Nutrition founder, MD Suhel Vats elaborated on the brand’s vision of easing the journey of all fitness enthusiasts, saying, “From Performance Hi Pehchaan with Ranveer Singh and Hardik Pandya to Hustle Banaye Muscles with Nora Fatehi, we have always amplified the importance of hard work and performance for all men and women seeking a fitness goal. Our latest campaign especially brings to light an evolving phenomenon of women coming to the forefront of the fitness ecosystem, taking charge of their lives and paving their own ways to success. While easing everyone’s journey with advanced sports and nutritional supplements, BigMuscles Nutrition is committed to keep the fitness community informed and aware about the very fundamentals of chasing any fitness and health goal.”
The first leg of the all-women campaign was launched with a video where Nora embodied the true meaning of ‘Hustle Banaye Muscles’, communicating that fitness is more about effort and dedication, and not merely aesthetics. The campaign has been widely touted as a game changer for Indian women seeking to embrace fitness. While conventionally fitness has been relatively more synonymous with masculinity, Hustle Banaye Muscles flipped it with an undeterred focus on women who are strong and determined. By chronicling the hard-earned success of Nora Fatehi, it inspires women to prioritise fitness goals.
This comes just days after cricketer Hardik Pandya announced his return to fitness from festivities with BigMuscles Nutrition nitric whey protein. Taking to Instagram, Pandya had announced that he had returned to his disciplined fitness regime post festivities, and preferred the nutritional supplement owing to its power-packed delivery and Informed Choice certification.
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