Mumbai: 82.5 Communications has been entrusted with the creative mandate for Bacardi India Private Limited, focusing on developing innovative marketing strategies and campaigns to elevate the brand’s consumer experience. The agency’s selection follows a competitive pitch where 82.5 Communications showcased a unique blend of creativity and effective marketing solutions. As part of this collaboration, 82.5 Communications will also play a pivotal role in the upcoming product launches for Bacardi India.
Mahesh Kanchan, Marketing Director for Bacardi India Private Limited and neighboring countries, expressed his enthusiasm: “This partnership with 82.5 Communications will bring a fresh perspective resonating deeply with Indian consumers. Together, we aim to create moments that matter and drive unforgettable consumer experiences.”
Anuraag Khandelwal, Chief Creative Officer at 82.5 Communications, shared his excitement: “I’m thrilled to be part of this journey with Bacardi India Private Limited. We’re focused on creating impactful brand stories that redefine category codes and build meaningful connections with consumers.”
Chandana Agarwal, President North and East at 82.5 Communications, added, “Both Bacardi India Private Limited and 82.5 Communications share a passion for excellence and storytelling. We are confident that together we will create magic and bring a fresh perspective to the market.”
82.5 Communications is a full-service creative agency known for its quick, agile, and out-of-the-box marketing solutions. The agency’s deep understanding of the Indian market and its ability to connect with consumers on a personal level positions it as the ideal partner to drive Bacardi India’s marketing initiatives.
