Mumbai: Billboard India, launched in partnership with Other Side Ventures Pvt. Ltd., has announced the appointment of Mohini Chaudhuri as Content Strategy Director, strengthening its leadership team as it builds its presence within India’s evolving music and entertainment landscape.
A seasoned media professional and journalist with nearly two decades of experience across journalism, cinema, and digital transformation, Chaudhuri will lead Billboard India’s multi-channel content architecture and digital strategy, with a focus on establishing the platform as a leading voice in India’s music ecosystem.
In her new role, Chaudhuri will oversee editorial direction across text, video, and multimedia formats while driving audience growth through a combination of data-led insights and creative storytelling. She will also lead a growing team of writers, creators, and content specialists focused on capturing emerging cultural trends and the changing dynamics of India’s music industry.
Chaudhuri joins Billboard India with experience across leading media and entertainment platforms including Spotify, Film Companion, The Times of India, and RPSG Digital Media. Over the course of her career, she has built expertise in identifying cultural shifts, growing digital communities, and creating scalable content ecosystems.
Commenting on the appointment, Priyanka Khimani, the driving force behind bringing Billboard India to the country, said, “As we build Billboard India into a truly premium, trusted platform, the strength of our content is what will define us. Mohini’s exceptional background makes her the perfect fit for this critical position. She possesses a rare combination of flawless editorial judgment and deep technical awareness of how modern audiences consume stories. Her philosophy that high-quality, tasteful journalism is the ultimate builder of brand equity aligns perfectly with our vision, and we are absolutely thrilled to welcome her to the leadership team.”
Speaking on her appointment, Mohini Chaudhuri, Content Strategy Director, Billboard India, said, “The Indian music industry is experiencing an unprecedented cultural renaissance, and Billboard India stands at the absolute epicenter of this shift. Over my 18 years in journalism and digital media, I have firmly believed that even in a highly data-driven world, editorial integrity, effective storytelling, and a genuine commitment to platform artists are what ultimately forge long-term brand authority. I am incredibly excited to join the leadership team and explore the extraordinary depth of Indian music across genres and geographies.”
The appointment marks another milestone for Billboard India as it continues expanding its executive leadership following the recent appointment of Preeti Nayyar as Chief Operating Officer (COO). Together, the strengthened leadership structure reflects the platform’s ambitions to accelerate commercial growth while maintaining premium editorial standards for artists, brands, and audiences.
