Mumbai: Croma, an electronic retailer under the Tata Group, has introduced an innovative New Year initiative called “Superrr Exchange”. This exciting program, launched on December 21, 2024, offers customers triple the usual benefits for trading in their outdated gadgets and home appliances for new, energy-efficient devices.
With Superrr Exchange, customers can enjoy up to 3x exchange benefits, exclusive discounts, and rewards on a wide range of new products. For instance, those upgrading their old laptops and mobiles can save up to ₹21,000. The initiative is designed to make upgrading effortless while promoting responsible e-waste disposal and recycling.
One standout feature of the program is its universal exchange policy, allowing customers to exchange any old device for any new product. Whether it’s an old grinder swapped for a new Smart TV or a non-functional gadget exchanged for a ₹500 Croma voucher, Superrr Exchange ensures everyone can participate.
Running across 550+ Croma stores nationwide, the Superrr Exchange initiative facilitates easy access for customers throughout India. Each store has a dedicated disposal area where old devices are collected and sent for ethical recycling through authorized partners.
Speaking about the launch, Shibashish Roy, CEO of Infiniti Retail Ltd., said:”As we welcome the New Year, Superrr Exchange is helping create new beginnings. People aren’t just getting new devices when they avail of exchange; they’re thinking consciously about buying responsibly. They are also joining a growing movement of people who know that little changes add up to making Earth a better place to live.”
Croma is amplifying awareness about Superrr Exchange through in-store promotions, social media campaigns, outdoor advertising, and other targeted outreach initiatives. This effort underscores Croma’s dedication to enhancing the customer experience while championing environmental responsibility.
