Mumbai: Zomato, a food delivery platform, has teamed up with Sony Entertainment Television’s iconic investigative drama CID to create an engaging and fun piece of snackable content. This collaboration cleverly blends the everyday world of food delivery with the high-stakes drama of crime-solving, offering fans an entertaining crossover experience.
The video features a Zomato delivery partner delivering food to the CID office, only to find the door broken upon arrival. True to CID’s signature style, the suspense kicks in as the iconic investigative team begins solving the mystery, with a touch of Zomato’s humor woven into the narrative.
The collaboration celebrates the grand return of CID, one of Indian television’s most beloved shows, now airing every Saturday and Sunday at 10 PM on Sony Entertainment Television. Known for its unforgettable characters and catchphrases, the show stars the original team of ACP Pradyuman (Shivaji Satam), Senior Inspector Abhijeet (Aditya Srivastava), and Senior Inspector Daya (Dayanand Shetty), who have become household names over the years.
Zomato’s playful take on CID highlights the show’s cultural resonance while adding its unique flair of humor. The crossover not only promotes the thrilling return of CID but also delights Zomato users with an imaginative and unexpected storyline.
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