New Delhi: Matrimony.com, a Wed-Tech Company, has announced the appointment of veteran actor Anil Kapoor as its brand ambassador to enhance the appeal and reach of its community-based matrimony services.
Unveiling this collaboration, Murugavel Janakiraman, Founder and CEO of Matrimony.com, said, “Mr. Anil Kapoor has been in the show business for over 45 years and has won the love of people across the country and the globe. His image as a perfect husband, a caring father, and a doting grandfather inspires millions. To start, we will be releasing TV commercials for four communities – BrahminMatrimony, RajputMatrimony, AgarwalMatrimony, and KayasthaMatrimony – featuring Anil Kapoor, right in the middle of the ongoing wedding season.”
The campaign, starring Anil Kapoor, will roll out with a 360-degree marketing strategy aimed at engaging these specific communities. Set to launch in January 2025, the commercials will air across major TV networks, leveraging Kapoor’s widespread appeal to connect with audiences during the vibrant wedding season.
Matrimony.com offers over 200 community-based matrimony services, carefully tailored to align with individuals’ preferences in caste, religion, occupation, and special groups. This extensive portfolio makes the platform a trusted partner in helping individuals find their ideal life partners.
