The Coca-Cola Company has launched a refreshed global visual identity system designed to create a unified brand experience across packaging, retail environments, equipment and digital platforms in more than 200 markets worldwide.
The updated identity is being introduced across Latin America, Europe, the Middle East and Asia, reinforcing Coca-Cola’s signature brand assets while ensuring greater consistency across consumer touchpoints.
At the heart of the refresh is a stronger focus on the company’s iconic visual elements, including its distinctive red-and-white colour palette, the Dynamic Ribbon, Arden Square and the Spencerian script, all aimed at making the brand more instantly recognisable regardless of where consumers encounter it.
As part of the redesign, Coca-Cola Zero Sugar has also received a refreshed look. The variant will feature more prominent “Zero Sugar” branding, alongside a black Dynamic Ribbon on cans and black caps on PET bottles, creating a clearer visual distinction from the flagship Coca-Cola product.
Beyond consumer-facing changes, the beverage giant has introduced an immersive Brand Centre and AI-enabled Design Intelligence tools for its in-house marketing and design teams, as well as agency partners. The technology is intended to strengthen brand governance, streamline creative execution and ensure the new identity is consistently applied across markets, formats and campaigns.
Commenting on the launch, Arnab Roy, President, Coca-Cola Global Category, said, “Coca-Cola is one of the most recognised brands in the world, and with that comes a responsibility to keep evolving. This refresh is about being clearer and more consistent in how we show up, wherever people experience our brand. By building on the things people already know and love, we’re creating a stronger foundation for growth while staying unmistakably Coca-Cola.”
Echoing the sentiment, Rapha Abreu, Global Vice President of Design at The Coca-Cola Company, said, “For over a century, Coca-Cola has been a global symbol of optimism and authenticity. Now, with one seamless visual identity, we can deliver one recognisable brand experience to consumers.”
