Mumbai: Vikram Sakhuja, Group CEO of Madison Media & OOH, has been honoured with the Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI). This prestigious award recognizes his remarkable contributions to the advertising industry and outstanding leadership in transforming the media and out-of-home (OOH) sectors.
With over 38 years of experience in marketing, media, and advertising, Sakhuja has played a pivotal role in shaping the Indian media landscape. His illustrious career spans leadership roles at Maxus Worldwide, GroupM, and Mindshare South Asia, before joining Madison World. He has been instrumental in driving growth and innovation across media agencies, digital platforms, and OOH advertising.
Apart from his corporate roles, Sakhuja holds several industry leadership positions, including Vice-Chairman of Media Research Users Council (MRUC), Chairman of BARC Tech Committee, and Co-Chairman of ABC Council. He also serves as a board member of AAAI and is a former President of the Ad Club Bombay.
Speaking about the recognition, Sam Balsara, Chairman of Madison World, said, “This Lifetime Achievement Award is a testament to Vikram’s tireless work ethic, passion for excellence, and commitment to making a positive impact on the media industry as a whole.”
Expressing his gratitude, Vikram Sakhuja said, “I am truly humbled to receive the Lifetime Achievement Award by AAAI. Looking at the list of legends who received this honour before me, I feel privileged to be among them. I thank the entire industry for this lovely recognition.”
The award ceremony was held on January 10, 2025, and brought together over 200 industry leaders and icons. Notable personalities including Piyush Pandey, Prasoon Joshi, N.P. Singh, Madhukar Kamath, Ramesh Narayan, Sam Balsara, Shashi Sinha, Anupriya Acharya, and Prasanth Kumar were present to honour Sakhuja’s achievement.
