Mumbai: Enormous Brands has bolstered its creative leadership by appointing Akshat Trivedi as National Creative Director – West. With an illustrious career spanning renowned campaigns and brands, Akshat’s appointment underscores the agency’s focus on delivering groundbreaking creativity and impactful storytelling.
Akshat joins Enormous from The Womb, where he served as Creative Partner, shaping some of India’s most memorable campaigns, including those for Fogg and Saregama Carvaan. His rich experience across agencies like Ogilvy, Ibs Fulcro, and The Womb has earned him a reputation for blending creativity with a deep understanding of consumer behavior.
In his new role, Akshat will lead the creative vision for Enormous in the western region, overseeing campaigns that inspire and connect with audiences. His responsibilities include mentoring creative talent and ensuring the agency’s work continues to set new industry benchmarks.
Ashish Khazanchi, Managing Partner & CCO at Enormous Brands, expressed his enthusiasm about the appointment, stating: “Akshat’s work speaks volumes. His ability to blend compelling storytelling with a nuanced understanding of consumer behaviour sets him apart. At Enormous, we’re committed to redefine creativity in the industry, and Akshat’s leadership will be instrumental in this journey.”
Akshat’s career highlights include working with marquee brands such as Piramal Finance, Star Plus, Astral, Vicco, Cadbury Perk, and Mumbai Indians, among others. At Ibs Fulcro, he played a key role in delivering award-winning campaigns for UPI, Kotak, and Bajaj Electricals, bridging the gap between digital and mainline creative seamlessly.
Sharing his thoughts on joining Enormous, Akshat said, “As I write this, it has already been a few days working with the super talented bunch of people at Enormous. Their minds are always buzzing with ideas and their hearts not only applaud individuals in the team but also celebrate great advertising work, no matter which agency or place they come from. I believe it comes from or rather multiplies by the way Ashish thinks and feels about advertising. I am thrilled to be a part of the Enormous team and look forward to creating great work together.”
Beyond his contributions to advertising, Akshat is also a storyteller with a flair for cinema. He co-wrote the screenplay and dialogue for the feature film ‘Trial Period,’ which earned nominations for Best Original Screenplay and Best Dialogue at the Filmfare OTT Awards, showcasing his versatility in crafting compelling narratives across mediums.
