Mumbai: Shiva Chinnasamy has decided to step down from his roles as Chief Business Officer (CBO) for its digital streaming platform, Zee5, and Chief Technology and Product Officer (CTPO) for Zee Entertainment Enterprises Ltd. (ZEE), citing personal reasons.
Chinnasamy, who joined ZEE in September 2024, brought over two decades of extensive experience in technology, data science, and analytics, driving transformative initiatives across the organization.
His expertise spans ad tech, e-commerce, omnichannel retail, B2C FinTech, B2B SaaS, platform engineering, and mobile engineering. He has played a pivotal role in developing innovative and impactful products through a combination of creative thinking and disciplined execution.
Before joining ZEE, Chinnasamy served as India Site Lead at Rippling, where he cultivated a high-performance, data-driven collaborative culture. He has also held leadership roles at global companies, including Google, Tesco, Target, Amazon, and Verizon Labs, contributing to innovative solutions across diverse industries.
