New Delhi: Punjab National Bank (PNB), a public sector bank, has partnership with Sony Entertainment Television for the iconic quiz show Kaun Banega Crorepati (KBC) as the ‘Official Banking Partner’ for its Gyan Ka Rajat Mahotsav.
This strategic collaboration underscores PNB’s commitment to advancing financial inclusion and promoting secure, convenient, and innovative banking solutions. Leveraging the immense popularity and widespread reach of KBC, the Bank aims to connect with millions of Indians, showcasing its extensive range of banking products, services, and digital solutions, including the user-friendly PNB ONE App.
Speaking about the association, Sanjay Varshneya, CGM – Corporate Communications at PNB, said:
“We are delighted to be the official banking partner of Kaun Banega Crorepati – Gyan Ka Rajat Mahotsav, a show that resonates deeply with millions of Indians and celebrates the transformative power of knowledge. This partnership aligns with PNB’s mission to empower individuals and communities through innovative and accessible banking solutions. It also reinforces our vision of becoming the preferred banking partner by fostering strong emotional connections with viewers. We look forward to this exciting journey with KBC as we continue to drive financial awareness and inclusion across the nation.”
As the Official Banking Partner, PNB will feature prominently throughout the season, with exclusive on-air branding, special segments, and customer-focused initiatives. Key elements of the partnership include:
Branded Cheques and Recognition: Presentation of branded cheques to winners during the show.
Interactive Digital Features: Digital money transfers via the PNB ONE App highlighted during gameplay by Amitabh Bachchan.
KBC Play Along Assets: Integration of interactive PNB-branded features for viewers participating online.
Financial Literacy Campaigns: A series of digital campaigns and on-ground activations to amplify messaging on financial awareness and inclusion.
Kaun Banega Crorepati, hosted by the legendary Amitabh Bachchan, has been a household favorite, inspiring millions with its compelling format and life-changing stories. This collaboration marks a significant milestone in PNB’s journey to build emotional connections while empowering customers with innovative banking solutions.
