Mumbai: Swiggy, an on-demand convenience platform, has announced a groundbreaking partnership with ace Indian cricketer Rishabh Pant to co-own the Mumbai Pickle Power team in the inaugural season of the World Pickleball League (WPBL). This collaboration marks a significant milestone in promoting pickleball, a fast-growing sport both in India and globally, and underscores Swiggy’s commitment to fostering emerging trends and meaningful audience engagement.
The partnership brings together the dynamic energy of Rishabh Pant, a household name in Indian cricket, and Swiggy’s reputation as a pioneer in convenience-driven solutions. Together, they aim to elevate pickleball’s prominence in India and inspire a new wave of enthusiasts to engage with the sport.
Rohit Kapoor, CEO, Swiggy Food Marketplace, said, “Pickleball already had our attention: fun, fast-paced, and perfect for families to enjoy together. But adding Rishabh Pant to the mix? Ab game aur bhi interesting ho gaya! As co-owners of Mumbai Pickle Power, we’re not just here to win matches; we’re here to create moments of joy, inspire a new generation of players, and make pickleball a household name in India. With Rishabh’s unmatched energy and our commitment to fostering trends, I can’t wait to see what this season brings. Let’s bring the power to pickleball!”
Rishabh Pant, co-owner of Mumbai Pickle Power, shared his excitement, “I am pleased to partner with Swiggy for the Mumbai Pickle Power franchise in the World Pickleball League. The excitement around pickleball is contagious and I personally love the sport. I wanted to invest in the World Pickleball League to take the sport to the next level. I couldn’t have found a better partner than Swiggy, where we share the same vision to amplify the popularity and excitement around pickleball.”
Pickleball, known for its accessibility and appeal to players of all ages, has seen a meteoric rise as both a recreational activity and a lifestyle sport. With growing popularity in India, it is poised to become a significant sporting phenomenon in the coming years.
The World Pickleball League, co-founded by former Indian tennis players Gaurav Natekar and Arati Ponnappa Natekar, is set to take place from January 24 to February 2, 2025. The inaugural six-team league will feature exciting matches, including Mumbai Pickle Power’s debut against Pune United in the league’s opening game.
All matches, including the grand finale on February 2, 2025, will be hosted at the Cricket Club of India (Brabourne Stadium) in Mumbai and streamed live on FanCode.
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