Friday, February 6, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Signify illuminates the spiritual journey of millions of devotees at Maha Kumbh 2025, Prayagraj

by MN4U Bureau
January 24, 2025
in Marketing
Reading Time: 2 mins read
A A
Signify illuminates the spiritual journey of millions of devotees at Maha Kumbh 2025, Prayagraj
Share Share ShareShare

MUMBAI: The Maha Kumbh 2025, a spiritual gathering has drawn over nine crore devotees to Prayagraj till date and anticipates over 45 crore people attending the mega-religious event this year. Signify which focusses on lighting products and solutions looked to enhance the spiritual experience of the devotees at the Maha Kumbh 2025 with lighting solutions. The project encompassed the illumination of the sacred Viman Mandapam, the Shastri Bridge, and the deployment of solar lights across the Kumbh Mela grounds.

Façade lighting at Viman Mandapam: Signify transformed the Viman Mandapam, a sacred structure at the heart of the Kumbh Mela, into light and color with Philips Uni dynamic color-changing linear grazers and flood lights, creating a layered lighting design that accentuates its architectural beauty, achieving a volumetric illumination. While the installation presented unique challenges, including working at height, navigating intricate carvings, and minimizing drilling to preserve the structural integrity of the Mandapam, the multi-layered lighting approach allowed for dynamic control, creating an immersive and spectacular lighting experience for devotees.

Illuminated Shastri Bridge: Signify also illuminated the Shastri Bridge, a vital link connecting Prayagraj to Varanasi with Philips Uni dynamic colour-changing RGBW linear grazers and flood lights used at the Viman Mandapam. The lighting highlights both the horizontal deck and vertical columns of the bridge, creating a lighting design. The DMX-controlled fixtures allow for a multitude of lighting themes and effects, transforming the bridge into a vibrant symbol of the city.

Maha Kumbh lit up with solar lights: The introduction of the solar hybrid installation at such a large-scale event set a significant milestone for the adoption of renewable energy solutions in India. Underscoring its commitment to sustainability, Signify deployed SunStay Hybrid solar lights that boast 175 lm/w efficiency throughout the Kumbh Mela grounds. The light’s pressure die-cast housing ensures durability, while the hybrid design looks to guarantee 100% lighting throughout the night, even in foggy conditions. This initiative the company added is a step forward with solar energy, sustainably meeting the lighting needs of large-scale events and ensuring brighter paths for the devotees.

Girish K Chawla, Head of Professional Business, Signify Geater India, said, “In line with our #BrighterLivesBetterWorld vision, we at Signify are proud to provide sustainable lighting solutions at one of the largest Hindu pilgrimages in India, Maha Kumbh 2025. This one of its kind mega-festivals, by UP government, Prayagraj Mela Administration, UPSTDC, UPPCL and UP tourism is truly recommendable. We believe that sustainable lighting can play a crucial role in creating a brighter and greener future. Our efforts at the Maha Kumbh serve as a testament to this belief, demonstrating how innovative lighting solutions can contribute to large-scale events while promoting environmental stewardship. We will continue to bring more such innovative and sustainable lighting solutions to communities across India.”

Tags: Girish K ChawlaShastri BridgeSignifyThe Maha KumbhViman Mandapam

RECENT POSTS

ZILO bags $15.3 million Series A led by Peak XV to scale fashion quick commerce
Marketing

ZILO bags $15.3 million Series A led by Peak XV to scale fashion quick commerce

February 6, 2026
0

Mumbai: Fashion quick commerce startup ZILO has raised $15.3 million (₹140 crore) in a Series A funding round led by...

Read moreDetails
Mamaearth names Sreeleela Hair Care Ambassador, launches Valentine’s film for Rosemary Shampoo
Marketing

Mamaearth names Sreeleela Hair Care Ambassador, launches Valentine’s film for Rosemary Shampoo

February 6, 2026
0

Mumbai: Mamaearth has onboarded South Indian and Bollywood actress Sreeleela as the brand ambassador for its hair care category, marking...

Read moreDetails
Leeford Ortho signs Akash Mishra and Harmeet Desai
Marketing

Leeford Ortho signs Akash Mishra and Harmeet Desai

February 6, 2026
0

Bangalore: Leeford Ortho, a growing player in orthopedic support solutions, has partnered with Indian footballer Akash Mishra and Indian table...

Read moreDetails
Marico to make strategic investment in functional wellness brand Cosmix
Marketing

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026
0

Mumbai: Marico Limited has signed definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, the parent company...

Read moreDetails
Mantra Group names Raghu G Iyer as Chief Revenue Officer
Marketing

Mantra Group names Raghu G Iyer as Chief Revenue Officer

February 5, 2026
0

Pune: Mantra Group, a Pune-headquartered real estate company with a strong presence in residential development, has announced the appointment of...

Read moreDetails
HELL ENERGY DRINK adds Mohammed Siraj to its India sports portfolio
Marketing

HELL ENERGY DRINK adds Mohammed Siraj to its India sports portfolio

February 5, 2026
0

New Delhi: HELL ENERGY DRINK has strengthened its sports-led brand narrative in India with the onboarding of Indian fast-bowling star...

Read moreDetails

LATEST NEWS

ShemarooMe premieres original web series ‘Dil Dhokha aur Desire’ this Valentine’s season

ShemarooMe premieres original web series ‘Dil Dhokha aur Desire’ this Valentine’s season

February 6, 2026
ZILO bags $15.3 million Series A led by Peak XV to scale fashion quick commerce

ZILO bags $15.3 million Series A led by Peak XV to scale fashion quick commerce

February 6, 2026

ANALYSIS

D2C brands are no longer just selling sweets but shipping identity, aspiration and a taste if home: GoKwik report
Analysis

June EOSS, Sunday Peaks and Black Friday to define India’s 2026 shopping cycle: GoKwik’s D2C calendar

February 6, 2026
0

MUMBAI: ecommerce enabler GoKwik has launched of its 2026 D2C Calendar, a structured view of how shopping behaviour is evolving...

PEOPLE

NetZero Finance appoints Anupam Agrawal as Chief Operating Officer
People

NetZero Finance appoints Anupam Agrawal as Chief Operating Officer

February 6, 2026
0

Mumbai: Aerem Group (www.aerem.co), a full stack platform for distributed solar, has announced the appointment of Anupam Agrawal as Chief...

MARKETING

ZILO bags $15.3 million Series A led by Peak XV to scale fashion quick commerce
Marketing

ZILO bags $15.3 million Series A led by Peak XV to scale fashion quick commerce

February 6, 2026
0

Mumbai: Fashion quick commerce startup ZILO has raised $15.3 million (₹140 crore) in a Series A funding round led by...

Subscribe to Newsletters

ADVERTISING

Tribes Communications invests in TRIOOH to expand tech-driven OOH capabilities
Advertising

Tribes Communications invests in TRIOOH to expand tech-driven OOH capabilities

February 6, 2026
0

Delhi: Tribes Communications, India’s most awarded integrated communications agency, has announced a strategic investment in TRIOOH, a fast-growing, technology-driven out-of-home...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

Creators who think will outlast creators who entertain: A pattern-based view of the creator economy
Authors Corner

Creators who think will outlast creators who entertain: A pattern-based view of the creator economy

February 6, 2026
0

There is an increasingly popular belief that creators who think will outlast creators who entertain. On the surface, the claim...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Adgcraft bags PR mandate for Kalidas ka Kathalok by Samay Yaan and IGNCA

Adgcraft bags PR mandate for Kalidas ka Kathalok by Samay Yaan and IGNCA

February 6, 2026
ShemarooMe premieres original web series ‘Dil Dhokha aur Desire’ this Valentine’s season

ShemarooMe premieres original web series ‘Dil Dhokha aur Desire’ this Valentine’s season

February 6, 2026
ZILO bags $15.3 million Series A led by Peak XV to scale fashion quick commerce

ZILO bags $15.3 million Series A led by Peak XV to scale fashion quick commerce

February 6, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.