Thursday, July 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Signify illuminates the spiritual journey of millions of devotees at Maha Kumbh 2025, Prayagraj

by MN4U Bureau
January 24, 2025
in Marketing
Reading Time: 2 mins read
A A
Signify illuminates the spiritual journey of millions of devotees at Maha Kumbh 2025, Prayagraj
Share Share ShareShare

MUMBAI: The Maha Kumbh 2025, a spiritual gathering has drawn over nine crore devotees to Prayagraj till date and anticipates over 45 crore people attending the mega-religious event this year. Signify which focusses on lighting products and solutions looked to enhance the spiritual experience of the devotees at the Maha Kumbh 2025 with lighting solutions. The project encompassed the illumination of the sacred Viman Mandapam, the Shastri Bridge, and the deployment of solar lights across the Kumbh Mela grounds.

Façade lighting at Viman Mandapam: Signify transformed the Viman Mandapam, a sacred structure at the heart of the Kumbh Mela, into light and color with Philips Uni dynamic color-changing linear grazers and flood lights, creating a layered lighting design that accentuates its architectural beauty, achieving a volumetric illumination. While the installation presented unique challenges, including working at height, navigating intricate carvings, and minimizing drilling to preserve the structural integrity of the Mandapam, the multi-layered lighting approach allowed for dynamic control, creating an immersive and spectacular lighting experience for devotees.

Illuminated Shastri Bridge: Signify also illuminated the Shastri Bridge, a vital link connecting Prayagraj to Varanasi with Philips Uni dynamic colour-changing RGBW linear grazers and flood lights used at the Viman Mandapam. The lighting highlights both the horizontal deck and vertical columns of the bridge, creating a lighting design. The DMX-controlled fixtures allow for a multitude of lighting themes and effects, transforming the bridge into a vibrant symbol of the city.

Maha Kumbh lit up with solar lights: The introduction of the solar hybrid installation at such a large-scale event set a significant milestone for the adoption of renewable energy solutions in India. Underscoring its commitment to sustainability, Signify deployed SunStay Hybrid solar lights that boast 175 lm/w efficiency throughout the Kumbh Mela grounds. The light’s pressure die-cast housing ensures durability, while the hybrid design looks to guarantee 100% lighting throughout the night, even in foggy conditions. This initiative the company added is a step forward with solar energy, sustainably meeting the lighting needs of large-scale events and ensuring brighter paths for the devotees.

Girish K Chawla, Head of Professional Business, Signify Geater India, said, “In line with our #BrighterLivesBetterWorld vision, we at Signify are proud to provide sustainable lighting solutions at one of the largest Hindu pilgrimages in India, Maha Kumbh 2025. This one of its kind mega-festivals, by UP government, Prayagraj Mela Administration, UPSTDC, UPPCL and UP tourism is truly recommendable. We believe that sustainable lighting can play a crucial role in creating a brighter and greener future. Our efforts at the Maha Kumbh serve as a testament to this belief, demonstrating how innovative lighting solutions can contribute to large-scale events while promoting environmental stewardship. We will continue to bring more such innovative and sustainable lighting solutions to communities across India.”

Tags: Girish K ChawlaShastri BridgeSignifyThe Maha KumbhViman Mandapam

RECENT POSTS

Instamart
Marketing

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026
0

Bengaluru: Instamart, India's pioneering quick commerce platform, has appointed Gautam Swaroop as its Chief Business Officer (CBO), strengthening its leadership...

Read moreDetails
Sonu Sood
Marketing

Sonu Sood partners GetCompanion to raise awareness about India’s growing loneliness crisis

July 1, 2026
0

Mumbai: Actor and humanitarian Sonu Sood has partnered with emotional support platform GetCompanion to spotlight the growing issue of loneliness...

Read moreDetails
Ananta Capital acquires majority stake in Phitku, backs next phase of growth for science-led personal hygiene brand
Marketing

Ananta Capital acquires majority stake in Phitku, backs next phase of growth for science-led personal hygiene brand

July 1, 2026
0

Mumbai: Ananta Capital has acquired a majority stake in Phitku, the Made-in-India personal care and hygiene brand focused on body...

Read moreDetails
Flipkart turns viral buffalo ‘Don’ into face of new GOAT Sale Campaign
Marketing

Flipkart turns viral buffalo ‘Don’ into face of new GOAT Sale Campaign

June 30, 2026
0

Mumbai: Flipkart has launched a new campaign for its GOAT Sale, introducing an unconventional ambassador to drive attention around its...

Read moreDetails
The Func. Lab raises $1.5 mn seed round to build a Clean-Label nutrition brand
Marketing

The Func. Lab raises $1.5 mn seed round to build a Clean-Label nutrition brand

June 30, 2026
0

Mumbai: The Func. Lab, a nutrition company focused on hydration, protein, and functional wellness, has raised $1.5 million in seed...

Read moreDetails
Komerz acquires UK haircare brand NOUGHTY to expand AI-led consumer brand ecosystem
Marketing

Komerz acquires UK haircare brand NOUGHTY to expand AI-led consumer brand ecosystem

June 30, 2026
0

Mumbai: Komerz, the technology-led omni-channel commerce platform, has announced the acquisition of UK-based natural haircare brand NOUGHTY from KMI Brands,...

Read moreDetails

LATEST NEWS

Zee Entertainment

ZEE Board clears ₹3,143.5 crore promoter warrant issue, approves ESOP 2026 to deepen ownership alignment

July 2, 2026
Instamart

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026

ANALYSIS

Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM
Analysis

Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM

July 1, 2026
0

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 25'26 (June 20–26, 2026), providing insights...

PEOPLE

InsuranceDekho launches ‘InsuranceDekho for Corporate’, appoints Ranjeet Singh as CEO
People

InsuranceDekho launches ‘InsuranceDekho for Corporate’, appoints Ranjeet Singh as CEO

July 1, 2026
0

Gurugram: InsuranceDekho has announced the launch of InsuranceDekho for Corporate, its dedicated corporate arm, marking the insurtech platform's formal entry...

MARKETING

Instamart
Marketing

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026
0

Bengaluru: Instamart, India's pioneering quick commerce platform, has appointed Gautam Swaroop as its Chief Business Officer (CBO), strengthening its leadership...

Subscribe to Newsletters

ADVERTISING

D&AD New Blood Awards 2026 honours menstruation-focused campaign with year’s top creative accolades
Advertising

D&AD New Blood Awards 2026 honours menstruation-focused campaign with year’s top creative accolades

July 1, 2026
0

London: The D&AD has announced the winners of the 2026 New Blood Awards, with a menstruation-focused campaign emerging as the...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation
Authors Corner

How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation

July 1, 2026
0

Campaign planning has already moved past the era of waiting for a quarterly brand tracker to find out how an...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Broadcasters, MSOs Push Back as MIB Targets Landing-Page TRPs

MIB Asks BARC to Halt TV Ratings Across All Genres Until Licence Renewal?

July 2, 2026
Zee Entertainment

ZEE Board clears ₹3,143.5 crore promoter warrant issue, approves ESOP 2026 to deepen ownership alignment

July 2, 2026
Instamart

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.