Leo Burnett India, now known as Leo India, achieved a significant milestone at the 24th Effie India Awards by winning the coveted Grand Effie for its campaign, ‘ACKO: Health Insurance Ki Subah Ho Gayi Mamu’, created for ACKO General Insurance.
The campaign, which brought the beloved characters Munna and Circuit from the iconic movie series to life, was lauded for its creativity, wit, and impactful messaging. This collaboration highlighted the power of storytelling in the insurance category, a sector often considered challenging for emotional resonance.
Speaking on the win, Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman of Leo South Asia, stated, “Winning a Grand Effie is one of the most rewarding feelings, and to achieve this for ACKO, a partner since its inception, is even more gratifying. This recognition underscores our strong partnership with ACKO and our ability to create benchmark work that aligns with both business goals and community expectations.”
Amitesh Rao, CEO of Leo South Asia, added, “At Leo, we believe in creating transformative and impactful work. Winning the Grand Effie with a bold and innovative brand like ACKO, which is redefining the insurance landscape, is truly a fantastic achievement.”
The campaign exemplifies Leo India’s commitment to delivering breakthrough work that resonates with audiences while achieving tangible business results. With this win, the agency cements its position as a leader in creativity and effectiveness in the advertising industry.
