Mumbai: Veera, one of India’s leading mobile browsers, has launched its new Web3 features and enhanced rewards system with a striking and eye-catching campaign. To highlight the incredible earning potential of using the browser, Veera unveiled a massive 20-foot-high cash pile installation in Mumbai, drawing attention to its innovative reward opportunities available across both Web2 and Web3 environments.
This physical installation serves as a bold representation of the scale of rewards users can earn by browsing with Veera, taking inspiration from iconic Hollywood and Bollywood scenes involving dramatic cash piles and briefcases full of money. The installation is a powerful visual metaphor for the browser’s ability to transform everyday online activities into tangible rewards.
The installation was designed and executed in-house by Veera’s marketing team, with support from Interspace Communications. It follows the success of Veera’s previous installation – a “Toilet Installation” – which focused on the brand’s core promise of privacy and security.
The 20-foot-high cash pile, placed in a prominent Mumbai promenade, became an instant attraction. Visitors were drawn to the spectacle, interacting with the installation, taking photos from the top of the pile, and exploring Veera’s revamped platform, which now offers a more intuitive user experience with new Web3 capabilities.
Speaking about the campaign, Adityan Kayalakal, Head of Marketing at Veera, said, “When your rewards are class-leading and enhanced by the capability of being Web2 and Web3 relevant, why just talk about it, when you can showcase it to the audience? We wanted to make this campaign memorable and larger-than-life for everyone who saw it. Our goal is for people to realize what they’re missing out on every time they use another browser.”
Nitin Rastogi, National Head – Experiential at InterActX – Interspace Communications, explained, “The idea behind this campaign was to visually capture the scale and excitement of the rewards available on Veera. We wanted to create something that instantly resonates with people, just like the unforgettable scene from The Dark Knight. The cascading pile of cash represents our objective of turning everyday browsing into extraordinary rewards, now enhanced with Web3 integration. It’s a bold and fun way to remind users of Veera’s potential.”
With the introduction of Web3 features, Veera now allows users to convert their rewards into Web3-compatible assets, adding even more versatility and value. The browser’s newly designed interface provides a smoother, more intuitive experience, while the expanded rewards system offers a richer ecosystem, blending traditional redeemable points with innovative Web3 benefits.
