Mumbai: Atrangii, Ullu, and Hari Om OTT, owned by media baron Vibhu Agarwal, have announced the appointment of Abhay Chheda as Vice President – Syndication and Distribution. This strategic move underscores the platforms’ commitment to expanding their reach and delivering a diverse range of content across languages and genres.
Abhay Chheda brings nearly two decades of experience in the media and entertainment industry, with a distinguished track record in content acquisition, syndication, and digital distribution. Prior to this role, he held leadership positions at GoQuest Media Ventures, where he spearheaded key business verticals for over eight years. He has also worked with Buddha Pictures, managing international syndication, and Disney UTV Studios, where he contributed to global marketing campaigns and international theatrical distribution.
In his new role, Chheda will lead the Business Syndication team, overseeing content syndication and distribution for all three platforms.
Vibhu Agarwal, Founder & CEO of Hari Om, Atrangii, and Ullu, expressed his confidence in Chheda’s leadership, stating, “Abhay Chheda’s appointment marks a significant step in our journey to explore content syndication across various languages and genres, along with the distribution of our content. His experience, creativity, and leadership will play a pivotal role in driving our vision for all three varied platforms forward.”
Sharing his enthusiasm for the role, Abhay Chheda said, “I am genuinely excited to join Vibhu Agarwal Group’s OTT platforms and collaborate with a team that is deeply committed to revolutionizing content on Indian OTT. With my expertise in international content syndication and distribution, I look forward to taking the platforms to newer heights and audiences worldwide.”
Atrangii, Hari Om, and Ullu OTT are poised to embark on a new chapter of growth, delivering a diverse array of content that spans Indian and international languages, captivating audiences while setting new benchmarks in entertainment.
